Snapchat’s New Sponsored AI Lenses: Revolutionizing Brand Engagement In a bid to revolutionize brand engagement on its platform, Snapchat has recently unveiled a groundbreaking feature – Sponsored AI Lenses. This…
Report Looks at Consumer Expectations of Brands on Social in 2025 As we hurtle towards 2025, the landscape of social media and consumer expectations is rapidly evolving. A recent report…
Changing Trends in OTT Ads: A Study Reveals the Impact in Singapore In the realm of digital marketing, staying ahead of the curve is crucial to success. With the ever-increasing…
Connecting with Film and TV Fans on Snapchat: Strategies Revealed Snapchat, the popular multimedia messaging app, has become a hub for film and TV enthusiasts, providing a unique platform for…
Facebook Adds Stories to its Creator Monetization Program In a move that further solidifies its commitment to supporting content creators, Facebook has recently expanded its Creator Monetization Program to include…
Navigating the Rapidly Changing Social Media Landscape: Insights from Palette Media’s Head of Marketing With the continuous evolution of social media platforms and trends, brands and creators are constantly challenged…
Snapchat Highlights the Value of AR in Driving Audience Connection Augmented Reality (AR) has been a game-changer in the digital marketing landscape, offering brands innovative ways to engage with their…
YouTube Enhances Content Creation with Google VEO AI Video Generation Tools for Shorts YouTube has taken a significant step in revolutionizing content creation by incorporating Google’s VEO AI video generation…
Meta Launches Digital Safety Program for Middle Schoolers Meta, the tech giant behind social media platforms like Facebook and Instagram, has recently unveiled a groundbreaking digital safety program tailored specifically…
YouTube CEO Outlines Key Areas of Focus for 2025 In a recent address to stakeholders, the CEO of YouTube unveiled the key areas of focus for the platform as it…