Unlocking the Power of Google’s Updated Ad Campaign Performance Insights Google recently rolled out new updates for its Meridian marketing mix model approach and Performance Max reporting. These enhancements are…
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Google Updates Meridian Marketing Mix Model, Enables Non-Media Variables
Google Enhances Meridian Marketing Mix Model with Inclusion of Non-Media Variables Google has recently made significant updates to its Meridian Marketing Mix Model (MMM) by enabling marketers to incorporate non-media…