Google To Showcase Brands Using Marketing Content From Sites Google has recently announced a new feature that will allow the tech giant to use marketing content from websites to showcase…
The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success In the ever-changing landscape of digital marketing and e-commerce, staying ahead of the curve is crucial for…
Hannaford Supermarkets Names The Variable as Marketing Agency of Record Hannaford Supermarkets, a well-known grocery chain, has recently announced that they have selected The Variable as their new Marketing Agency…
Google Expands AI Overviews To Thousands More Health Queries: What This Means for Digital Marketers Google has once again made a significant stride in the realm of search technology by…
Small-Business Owners Prioritize Social Media In Marketing Efforts Small-business owners face a myriad of challenges daily, with expanding their customer base remaining a key obstacle. In fact, 48% of business…
Zalando’s 2024 Results and Ambitious 2025 Growth Plans in European Fashion E-Commerce Zalando, the European e-commerce giant, has recently unveiled its impressive 2024 results and the ambitious growth plans set…
Salesforce’s AgentExchange: Revolutionizing the Digital Labour Market Salesforce, a global leader in cloud-based software, has once again made waves in the digital marketing industry with the launch of AgentExchange. This…
AI Search Engines Often Cite Third-Party Content, Study Finds A recent study has shed light on the frequency with which AI search engines reference third-party content and the specific websites…
The Impact Of AI Overviews On SEO: A Comprehensive Analysis Of 19 Studies AI Overviews have revolutionized the way search engine optimization (SEO) functions in the digital landscape. As technology…
PushON Appoints Liam Gibson to Lead Business Development PushON, a prominent digital agency based in Manchester, has recently made a strategic move by appointing Liam Gibson as its new Business…