Starflyer Enhances Loyalty Program with iLoyal Platform Starflyer, the renowned airline, has taken a significant step towards modernizing its customer engagement strategies by upgrading its STAR LINK loyalty program. The…
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M&S Sparks scheme returns after cyber attack
M&S Sparks Scheme Returns After Cyber Attack Marks & Spencer’s loyalty program, Sparks, is making a comeback after a 12-week hiatus caused by a cyber attack. The retail giant faced…
PayPal Deal Week brings in-store cashback to 2,000 locations in Germany
PayPal Deal Week: Boosting In-Store Sales with Cashback Offers in Germany PayPal has once again stepped up its game in the retail arena by launching the highly-anticipated Deal Week in…
Confessions from a CRM Marketer: Olympics, SMS, and Always Testing
Confessions from a CRM Marketer: Olympics, SMS, and Always Testing Corrina Cohen, the Manager of CRM & Technical Marketing Operations at NBCUniversal, is a force to be reckoned with in…
Mastercard Has Front-Row View Of How Fast Performance Changes
Mastercard Has Front-Row View Of How Fast Performance Changes In the ever-competitive world of digital marketing and e-commerce, companies are constantly striving to stay ahead of the curve. One company…
Infobip, Haas F1 partner to boost fan engagement with AI tech
Infobip Partners with MoneyGram Haas F1 Team to Boost Fan Engagement with AI Tech In the fast-paced world of Formula 1 racing, fan engagement is key. With the rise of…
AD Retail Media Boosts In-Store Advertising
AD Retail Media Boosts In-Store Advertising In the fast-paced world of retail, staying ahead of the competition is crucial. With the rise of e-commerce and digital marketing, traditional in-store advertising…