The customer journey: A roadmap or a maze?
The Customer Journey: Navigating Between a Roadmap and a Maze Imagine planning a road trip. The map looks perfect – a clear route with scenic stops along the way. But as you set out, the roads are riddled with potholes,…
“Product Feature Prioritization —How to Align on the Right List” – Bob Pennisi
Product Feature Prioritization — How to Align on the Right List How does your team do product feature prioritization? Everyone has their ideas for potential features—from the product team to marketing to engineering to customers—and they all go to bat…
