Google Keeps Cookies, Makes A U-Turn On Third-Party Ad Tracking Google, the tech giant known for its ever-evolving approach to user privacy and data tracking, has recently made a surprising…
Spotify Enhances Advertisers’ Reach with Ads Exchange and Gen AI Ads in India Spotify, the popular music streaming platform, has recently made significant strides in the advertising landscape with the…
Digital AdvertisingSocial Media Marketing
TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools
TikTok Ads Get a Boost with Additional Placement Controls and Brand Safety Tools TikTok, the popular social media platform known for its short-form videos, is stepping up its advertising game…
B2B E-commerce SolutionsCPG (Consumer Packaged Goods)Digital Advertising
Uber Advertising Deploys Instacart’s Carrot Ads for Digital Advertising
Uber Advertising Deploys Instacart’s Carrot Ads for Digital Advertising Uber Advertising has recently announced its collaboration with Instacart to deploy Carrot Ads for digital advertising, aiming to cater to the…
Advertising & MarketingAutonomous Retail TechnologyDigital Marketing
GenAI comes to Spotify ads in US and Canada
GenAI Transforms Spotify Ads: AI-Powered Targeting Tools for US and Canada In the realm of digital marketing, the ability to reach the right audience is paramount. With the ever-increasing competition…
B2B E-commerce SolutionsDigital MarketingSocial Media Marketing
AppLovin joins TikTok takeover frenzy
AppLovin Makes a Strategic Move by Joining the TikTok Takeover Frenzy AppLovin, a key player in the mobile gaming and advertising industry, has recently made headlines by submitting a preliminary…
Why Amazon and AppLovin Made Surprise Bids For TikTok In the fast-paced world of digital marketing and e-commerce, strategic acquisitions and unexpected bids are not uncommon. Recently, industry giants Amazon…
Consumer Packaged Goods (CPG)Grocery Delivery ServicesOmnichannel Marketing
All Instacart Brand Partners Can Now Advertise on Caper Carts
All Instacart Brand Partners Can Now Advertise on Caper Carts Instacart has recently made a significant move that will revolutionize the way brand partners engage with shoppers. The popular grocery…
Advertising TechnologySocial Media & Technology
Whistle-blower claims Meta is hindering legislative engagement
Whistle-blower Claims Meta is Hindering Legislative Engagement As global scrutiny of Meta intensifies, this dispute may have substantial implications for how corporate governance and regulatory oversight evolve amidst escalating legislative…
Taboola Extends Decade-Long Ad Partnership with Microsoft Taboola, a leading content discovery and native advertising platform, is making waves in the digital marketing world with its recent announcement of extending…