Search Engine Optimization (SEO) is the process of optimizing your website to increase its visibility and ranking on search engine results pages (SERPs). This is achieved through various techniques and…
French marketplace solution provider Octopia has launched a new product, called Octopia Ads. It is the company’s own retail media solution. It enables retailers to implement a sponsored search solution…
Online spending in Turkey more than doubled last year, the Ministry of Commerce reports. Significant growth is expected again this year. This is largely the result of inflation, but there…
For a long time it was difficult for B2B marketers to meet prospects face-to-face or at in-person events. Customer acquisition became in many respects a digital process, although it’s now…
AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. If…
For many people, ChatGPT is synonymous with generative AI. It was certainly the platform that captured the world’s attention. Even today, many people haven’t ventured further than the comfortable chat-based…
The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008.…
SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their cell phone numbers. Texts are a popular way for customers to…
Germany boasts the world’s fifth largest ecommerce market. By 2027, sales are set to hit €138 million. The pace of growth represents a huge opportunity for brands, vendors, and retailers. At…
This month in the world of ecommerce, there’s been a lot of exciting activity! The e-commerce landscape is buzzing with excitement, and to stay in the loop, make sure to…