The Best Ways to Boost Your Google Search Ranking
Search Engine Optimization (SEO) is the process of optimizing your website to increase its visibility and ranking on search engine results pages (SERPs). This is achieved through various techniques and strategies that help search engines understand the relevance and quality…
Octopia launches its retail media solution
French marketplace solution provider Octopia has launched a new product, called Octopia Ads. It is the company’s own retail media solution. It enables retailers to implement a sponsored search solution for their products (1P) and sellers and brands products (3P).
Significant ecommerce growth in Turkey
Online spending in Turkey more than doubled last year, the Ministry of Commerce reports. Significant growth is expected again this year. This is largely the result of inflation, but there is also considerable autonomous growth.
B2B customer acquisition strategies are evolving
For a long time it was difficult for B2B marketers to meet prospects face-to-face or at in-person events. Customer acquisition became in many respects a digital process, although it’s now being complemented again by the human touch. While social media…
AI is a threat to some marketing agencies, an opportunity for others
AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. If his prediction holds true, are marketing agencies headed for an…
Why local, fine-tuned models are the near future of the AI workflow
For many people, ChatGPT is synonymous with generative AI. It was certainly the platform that captured the world’s attention. Even today, many people haven’t ventured further than the comfortable chat-based interface that it offers. This is a shame, as it…
Maximizing martech’s impact: Insights from The CMO Survey
The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024…
Why RCS mobile marketing is set to go big in the U.S.
SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their cell phone numbers. Texts are a popular way for customers to receive receipts, shipping updates, appointment confirmations and, increasingly, deals. A…
Four Ways Delivery and Experience Management Can Reshape Retail Strategies to Unlock Revenue
Germany boasts the world’s fifth largest ecommerce market. By 2027, sales are set to hit €138 million. The pace of growth represents a huge opportunity for brands, vendors, and retailers. At least 80 percent of Germans are now buying products online…
May 2024 E-commerce Insights End-of-Month News Review
This month in the world of ecommerce, there’s been a lot of exciting activity! The e-commerce landscape is buzzing with excitement, and to stay in the loop, make sure to stick with us. For you we collected the top stories…
