“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Why Balancing Brand and Category is Crucial for Business Success In the competitive landscape of the business world, the relationship between a brand and its category is often…
“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares
ChatGPT: Revolutionizing Marketing While Preserving the Human Touch The recent debut of ChatGPT in November 2022 has sent ripples through the marketing world. This AI-powered chatbot, developed by OpenAI, enables users to engage in conversations that mimic human interaction. The…
“Product Feature Prioritization —How to Align on the Right List” – Bob Pennisi
Product Feature Prioritization — How to Align on the Right List How does your team do product feature prioritization? Everyone has their ideas for potential features—from the product team to marketing to engineering to customers—and they all go to bat…
“Go-to-Market (GTM): A New Definition” – Karthi Ratnam
Go-to-Market (GTM): A New Definition The last 20 years have seen seismic changes in how buyers buy and how B2B companies market, sell, and deliver value. The primary driver of these changes is of course the digitization of everything –…
“Understanding Hallyu: The Impact of Korean Pop Culture” by Sanya Anand and David Seyheon Baek
Unlocking the Power of Hallyu: How Korean Pop Culture is Shaping Global Trends The Korean Wave, commonly referred to as Hallyu, has undeniably transformed the global cultural landscape, leaving an indelible mark on industries ranging from music and entertainment to…
“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler
Does Marketing Need Curtailment for the Sake of Sustainability? – Philip Kotler We are republishing this article given the critical nature of the subject at hand. If you missed this the first time, now is your chance to join the…
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick Segmentation in marketing has been a fundamental concept that has evolved over time, shaping how businesses understand and target their audiences. Anthony Ulwick, a prominent figure in innovation and…
Most consumers see no impact from AI personalisation in retail
AI Personalisation in Retail: Is It Falling Short of Consumer Expectations? With the rapid integration of AI technology in the retail sector, one would expect that consumers are reaping the benefits of personalized shopping experiences. However, recent research conducted by…
AI use among marketers and what the best are doing differently
AI Use Among Marketers: What Sets the Best Apart Today’s marketers are under increasing pressure to deliver instant results while also nurturing long-term customer relationships. This complex balancing act necessitates more than just the right tools; it calls for innovation…
Almost half of UK consumers have experience of mobile fraud, malware or cyber attacks
Almost half of UK consumers have experience of mobile fraud, malware or cyber attacks Mobile technology has undoubtedly revolutionized the way we live, work, and interact with the world around us. From staying connected with loved ones to managing finances…
