Predictive Analytics, AI Shave Time From Google AdWords Campaign Management
Predictive Analytics and AI Shave Time From Google AdWords Campaign Management In the realm of digital marketing, time is of the essence. With the ever-increasing demands on marketers to deliver results swiftly and efficiently, any tool that can streamline processes…
Why? Artificial Intelligence To Provide An Explanation
Why Artificial Intelligence Should Provide an Explanation In the realm of online advertising and digital marketing, transparency has emerged as a crucial focal point in recent years. As technology continues to advance at a rapid pace, the integration of artificial…
Machine Reading To Change Human, Search Engine Interactions
Machine Reading To Revolutionize Human Search Engine Interactions In the ever-evolving landscape of technology, Microsoft is on the brink of a groundbreaking development that could potentially change the way humans interact with search engines. The advancement in machine reading technology…
Microsoft Digs Into AI Through Image, Video, Search
Microsoft Expands AI Capabilities with New Cognitive Services Offerings Microsoft continues to push the boundaries of artificial intelligence (AI) with its recent unveiling of several new tools that complement the 25 Cognitive Services already in existence. This move demonstrates the…
Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key
Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key In the ever-evolving landscape of digital marketing and e-commerce, understanding how consumers search for products online is crucial for businesses looking to optimize their conversion rates. Recent data has shown…
Cheetah Mobile: How Video Ads Complement The Media Mix
Cheetah Mobile: How Video Ads Complement The Media Mix In the fast-paced world of digital marketing, staying ahead of the curve is crucial for brands looking to maintain growth and engagement levels. Cheetah Mobile, a company focused on developing popular…
The CMO's Role When Choosing Ad, Marketing Tech
The CMO’s Crucial Role in Selecting Ad and Marketing Technology In today’s digital age, the role of the Chief Marketing Officer (CMO) has evolved significantly. With Forrester analysts estimating that 37% of all new tech project spending will be related…
Google I/O Leads Into Marketing Next 2017
Google I/O Leads Into Marketing Next 2017 Google’s highly anticipated annual developer conference, Google I/O, is set to kick off this week with promises of groundbreaking innovations in its ad platform. The tech giant is leveraging the power of machine…
How OTT Services Will Change Search Advertising, Marketing
How OTT Services Will Revolutionize Search Advertising and Marketing Over-the-top (OTT) services have been reshaping the way we consume content, moving away from traditional cable and satellite pay services towards internet-based streaming platforms. This shift has not only changed the…
Rakuten Formally Launches Tool To Automate Disclosure Of Influencer Endorsements
Rakuten Marketing Introduces Tool for Automated Disclosure of Influencer Endorsements In the ever-evolving landscape of digital marketing, transparency and authenticity have become paramount. Influencer marketing, in particular, has come under scrutiny for lack of disclosure when it comes to sponsored…
