The Halo Effect: Marketers Stuck In Last-Click Attribution
The Halo Effect: Marketers Stuck In Last-Click Attribution At last week’s MediaPost Search Insider Summit, a panel of search experts took the concept of the Halo Effect in-house to view it through the eyes of search marketers and C-level execs…
The End Of Advertising
The End Of Advertising: A Shift Towards Quality Over Quantity In a world where consumers are constantly bombarded with ads vying for their attention, the quality of ad placement has never been more crucial. A recent Forrester report revealed a…
Search's Future Depends On Computer Vision, Artificial Intelligence
The Future of Search: How Computer Vision and Artificial Intelligence Are Shaping the Way We Find Information As technology continues to advance at a rapid pace, the future of search engines is becoming increasingly reliant on cutting-edge developments in computer…
Search: Facebook Moves From Friends To Community
Search: Facebook Moves From Friends To Community In the realm of social media, Facebook has long been synonymous with connecting friends and family, bridging gaps across the digital landscape. However, as the digital world continues to evolve, so too does…
Predictive Analytics, AI Shave Time From Google AdWords Campaign Management
Predictive Analytics and AI Shave Time From Google AdWords Campaign Management In the realm of digital marketing, time is of the essence. With the ever-increasing demands on marketers to deliver results swiftly and efficiently, any tool that can streamline processes…
Why? Artificial Intelligence To Provide An Explanation
Why Artificial Intelligence Should Provide an Explanation In the realm of online advertising and digital marketing, transparency has emerged as a crucial focal point in recent years. As technology continues to advance at a rapid pace, the integration of artificial…
Machine Reading To Change Human, Search Engine Interactions
Machine Reading To Revolutionize Human Search Engine Interactions In the ever-evolving landscape of technology, Microsoft is on the brink of a groundbreaking development that could potentially change the way humans interact with search engines. The advancement in machine reading technology…
Microsoft Digs Into AI Through Image, Video, Search
Microsoft Expands AI Capabilities with New Cognitive Services Offerings Microsoft continues to push the boundaries of artificial intelligence (AI) with its recent unveiling of several new tools that complement the 25 Cognitive Services already in existence. This move demonstrates the…
Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key
Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key In the ever-evolving landscape of digital marketing and e-commerce, understanding how consumers search for products online is crucial for businesses looking to optimize their conversion rates. Recent data has shown…
Cheetah Mobile: How Video Ads Complement The Media Mix
Cheetah Mobile: How Video Ads Complement The Media Mix In the fast-paced world of digital marketing, staying ahead of the curve is crucial for brands looking to maintain growth and engagement levels. Cheetah Mobile, a company focused on developing popular…
