The CMO's Role When Choosing Ad, Marketing Tech
The CMO’s Crucial Role in Selecting Ad and Marketing Technology In today’s digital age, the role of the Chief Marketing Officer (CMO) has evolved significantly. With Forrester analysts estimating that 37% of all new tech project spending will be related…
Google I/O Leads Into Marketing Next 2017
Google I/O Leads Into Marketing Next 2017 Google’s highly anticipated annual developer conference, Google I/O, is set to kick off this week with promises of groundbreaking innovations in its ad platform. The tech giant is leveraging the power of machine…
How OTT Services Will Change Search Advertising, Marketing
How OTT Services Will Revolutionize Search Advertising and Marketing Over-the-top (OTT) services have been reshaping the way we consume content, moving away from traditional cable and satellite pay services towards internet-based streaming platforms. This shift has not only changed the…
Rakuten Formally Launches Tool To Automate Disclosure Of Influencer Endorsements
Rakuten Marketing Introduces Tool for Automated Disclosure of Influencer Endorsements In the ever-evolving landscape of digital marketing, transparency and authenticity have become paramount. Influencer marketing, in particular, has come under scrutiny for lack of disclosure when it comes to sponsored…
Delta Increases Site Traffic From Paid Search By 852%
How Delta Increased Site Traffic From Paid Search By 852% The American Automobile Association (AAA) estimates that a staggering 39.3 million Americans will be traveling at least 50 miles from home this holiday weekend. With such a significant number of…
When Google VPS Becomes Next Search Targeting Option
When Google VPS Becomes the Next Frontier in Search Targeting Google’s unveiling of the visual positioning system (VPS) at its recent I/O conference has opened up a new realm of possibilities for marketers. This innovative technology is set to revolutionize…
Instagram Stories Hashtag Search Feature Could Increase Trademarks
Instagram Stories Hashtag Search Feature: A Game Changer for Trademarks Instagram has once again upped its game with a new feature that allows users to search by location and hashtag within Instagram Stories. This latest update enables users to view…
Wix Worked With Google To Build Automated SEO Platform
Wix Collaborates with Google to Develop Automated SEO Platform Wix.com, a leading website development platform, has recently joined forces with Google to revolutionize the way users approach Search Engine Optimization (SEO). By working closely with the Google Search Console team,…
Google Featured Snippet Idiosyncrasies And The Way They Work
Google Featured Snippet Idiosyncrasies And The Way They Work Google’s featured snippets have become a focal point for many digital marketers and SEO specialists. These highlighted search results aim to provide users with quick and concise answers to their queries…
Affiliate Marketers Gain Cross-Border Payment Partnership
Affiliate Marketers Gain Cross-Border Payment Partnership The world of affiliate marketing is abuzz with the recent announcement of a groundbreaking partnership in the realm of cross-border payments. Brian Littleton, the CEO of the well-established ShareASale, a 17-year-old affiliate marketing network,…
