Amazon Ring: Real And Raw Works
Amazon Ring: Real And Raw Works In the fast-paced world of digital marketing, staying ahead of the curve is key to success. With trends constantly evolving, companies are always on the lookout for the next big thing to capture their…
Don't Fall For Seemingly 'Sexy, High And Sweet' ROAS
Why You Shouldn’t Be Seduced by High ROAS Figures in Paid Search Campaigns In the realm of digital marketing, Return on Advertising Spend (ROAS) is a metric that holds a significant allure for many marketers. It provides a clear indicator…
The String Of Letters, Numbers That Make Up ID5 User IDs
Unlocking the Power of ID5 User IDs in Digital Marketing In the realm of digital marketing, every click, view, and interaction matters. The more insights we have into user behavior, the better we can tailor our strategies to reach the…
Microsoft Trained Small Language Models To Process, Better Understand Search Queries
Microsoft Trained Small Language Models To Process, Better Understand Search Queries Microsoft has been making significant strides in enhancing its search engine, Bing, by incorporating new large and small language models. These advancements have not only improved the overall search…
Project Peacock Made Discover's Campaign Fly
Project Peacock Made Discover’s Campaign Fly Discover, known predominantly as a credit card company, has taken a bold step forward by launching a mass-media campaign for a product beyond the realms of credit cards. This strategic move signifies a shift…
MGM Resorts – This Is What Performance Looks Like In 2025
MGM Resorts Explores Innovative Search Strategies on Pinterest and TikTok In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. MGM Resorts, a leader in the hospitality and entertainment industry, is setting the bar…
Google's Fix For Search Monopoly: Choice, Performance Driven By Curiosity
Google’s Fix For Search Monopoly: Choice, Performance Driven By Curiosity In the realm of search engines, Google has long been synonymous with efficiency, accuracy, and reliability. Its dominance in the search market is undeniable, with a staggering 92.47% share as…
An OpenAI Audio Ad For Publishers And Retailers Created From 1-800-ChatGPT
Maximizing Revenue Opportunities: OpenAI’s 1-800-ChatGPT Audio Ad Revolution In the fast-paced world of digital marketing, driving traffic has always been one of the key benefits of search. Businesses are constantly seeking innovative ways to capture the attention of potential customers…
Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
Revolutionizing AI-Generated Search: Unveiling the Data Black Box In the realm of digital marketing, the reliance on Artificial Intelligence (AI) has become ubiquitous, with its applications ranging from personalized advertising to content curation. However, as agencies, publishers, and brands have…
Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
Gemini Filters Could Put A Wrinkle In Advertising, Earned Media In the fast-paced world of digital marketing, staying ahead of the curve is crucial for brands looking to reach their target audiences effectively. With platforms like Google constantly evolving to…
