In an important development for the digital marketing landscape, Amperity has been named a leader in the Customer Data Platform (CDP) category in Snowflake’s latest Modern Marketing Data Stack report. This recognition represents a significant milestone, reflecting the growing emphasis on effective data utilization in an age defined by technological advancements.
Snowflake’s recent report, titled “Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy, and Data Gravity,” sheds light on the fundamental technologies crucial for contemporary marketers. This thorough analysis, based on insights from nearly 9,800 customers, identifies ten key categories that form a modern marketing data stack. The continuous evolution in this space emphasizes how brands are adapting to leverage artificial intelligence, maintain data privacy, and tackle challenges associated with data gravity.
The report captures a transformative shift in marketing strategies, focusing on making data more accessible and actionable. It highlights critical areas such as Marketing and Advertising Tools & Platforms, Analytics & Data Capture, Enrichment & Hygiene, Identity & Onboarding, and of course, Customer Data Platforms. These categories provide marketers with the essential tools for measuring effectiveness and enhancing engagement with customers.
Denise Persson, Chief Marketing Officer at Snowflake, commented on this evolution, stating, “In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity as the very shape of the marketing stack evolves.” This perspective stresses the importance of adapting strategies to fit a landscape characterized by rapid technological advancement.
Amperity has differentiated itself in the market through its focus on AI-driven data management solutions. According to Persson, the platform enables clients to unify and activate high-quality customer data at scale through Snowflake’s AI Data Cloud. With the growing complexity of customer journeys, brands increasingly need tools that maximize marketing budget efficiency and activation effectiveness.
Curt Lockton, Senior Vice President of Partnerships at Amperity, expressed pride in the company’s recognition. “We are honored to be recognized as a leader in the Customer Data Platform category by Snowflake. This acknowledgment underscores our shared vision to empower marketers with AI-ready, identity-resolved customer data,” he said. This vision supports a clear objective: to help brands create a comprehensive 360-degree view of their customers, facilitating data-driven marketing strategies that drive enhanced engagement, loyalty, and ultimately, revenue growth.
The implications of this development are far-reaching. In a world where businesses strive for personalization, customer engagement relies heavily on how well brands can utilize their data. With data activation solutions like those offered by Amperity, companies can better understand customer behavior and preferences. This can lead to more informed decision-making and refined marketing strategies that ultimately improve the bottom line.
Furthermore, technologies such as customer data platforms and reverse ETL (Extract, Transform, Load) solutions are becoming indispensable in today’s marketing ecosystem. They enable brands to activate their data faster and more easily, which is increasingly critical in the fast-paced world of digital marketing.
For instance, industries that traditionally relied on broad marketing strategies can now tailor their approaches. A retail brand, for example, could use Amperity’s platform to segment its customer base more effectively and create targeted campaigns that resonate with individual preferences. Such precision not only enhances customer satisfaction but also significantly increases the chances of conversion.
As businesses navigate an environment defined by more stringent privacy regulations and data protection concerns, the role of a robust data management strategy cannot be overstated. Organizations that prioritize transparency and ethical data usage while leveraging tools like Snowflake and Amperity are likely to gain a competitive advantage.
In conclusion, Amperity’s recognition as a leader in Snowflake’s report is not only a moment of achievement for the company but also a reflection of the changing dynamics in the marketing technology landscape. It underscores the importance of integrating advanced data management solutions to build effective, data-driven marketing strategies in an era of increasing complexity and competition. Companies that harness the power of data can anticipate customer needs, drive successful engagement, and convert insights into actionable strategies.
