Impact.com has launched a new platform, impact.com/advocate, designed to enhance brand trust for businesses in Southeast Asia. This innovative referral marketing solution aims to effectively transform satisfied customers into active brand advocates. By allowing businesses to manage automated referral programs seamlessly, brands can leverage the growing importance of personal recommendations in consumer behavior.

A survey by impact.com highlights that nearly half of consumers in Southeast Asia discover new products primarily through social media sites, with Facebook and TikTok leading this trend. With almost 83% of Singaporeans indicating they place high value on friend and family recommendations, it is evident that traditional advertising is losing its efficacy. The survey further reveals that only 2% of consumers find conventional advertising effective, reinforcing the potential of peer influence in driving purchasing decisions.

Antoine Gross, General Manager for Southeast Asia and India at impact.com, emphasizes that modern consumers are increasingly skeptical of traditional marketing tactics. They prefer genuine endorsements that they can trust. By integrating referral marketing capabilities, impact.com empowers brands to create personalized programs tailored to their strategic goals. This involves offering attractive rewards and creating branded referral experiences at critical touchpoints throughout the customer journey.

Giacomo Bertollo, Head of Product Marketing at Hack the Box, shares how this new platform significantly bolstered their monthly user acquisition and revenue growth, demonstrating the practical value of integrating customer referral and affiliate programs. This success story illustrates the growing trend of utilizing authentic customer interactions to foster brand loyalty and drive business results.

In summary, impact.com/advocate is a timely solution that addresses the challenges posed by modern advertising, offering brands in Southeast Asia a strategic way to cultivate trust and maximize the impact of consumer referrals.