Ramada by Wyndham is initiating a unique recruitment campaign that aims to combine travel, cultural immersion, and brand engagement. The hotel chain is in search of a brand ambassador, referred to as the “Chief Eats Officer,” who will embark on a three-week global adventure. This initiative not only highlights Ramada’s commitment to creating memorable guest experiences but also provides an engaging marketing opportunity that is likely to attract attention across multiple platforms.
The chosen brand ambassador will receive substantial financial support for this adventure: a $10,000 travel stipend to cover airfare and other travel expenses, an additional $5,000 in cash, and paid accommodations for up to 21 nights in Ramada properties. This initiative reflects a growing trend in the hospitality industry where brands are utilizing experiential marketing to solidify their presence and connect with potential customers on a personal level.
Stephanie Kendrick, the brand leader for Ramada by Wyndham, emphasized the brand’s mission during the announcement: “Every stay at Ramada allows guests to truly experience the essence of each destination. As our CEO travels to some of the world’s most remarkable cities, they’ll immerse themselves in the local culture, engage with the community, and share their journey with travel enthusiasts across the globe.” This shows that the brand is not just about providing a place to stay; it’s about fostering an environment that allows guests to fully experience each location’s culture.
To become the Chief Eats Officer, candidates are required to showcase their personality and qualifications through a public video on TikTok. This just-in-time approach to recruitment taps into modern social media trends while embodying a sense of community—and Ramsey skillfully shifts the “apply now” call to action into a platform that resonates with a younger demographic.
Each applicant must tag @RamadaByWyndham and use the hashtag #RamadaCEO, effectively widening the campaign’s reach and enhancing brand visibility on social media. This marketing strategy not only encourages user-generated content—a key component of effective digital marketing—but also turns potential candidates into brand advocates, spreading Ramada’s message beyond its immediate follower base.
This approach reflects a shift in how brands are now connecting with their consumers and potential employees. By using platforms like TikTok, which has seen explosive growth particularly among younger audiences, Ramada is positioned to attract candidates who are not only adventurous but also tech-savvy and engaged with current digital trends. The brand’s innovative recruitment strategy aligns perfectly with the behavior of their target audience, enabling Ramada to stay relevant in a competitive market.
Incorporating social media into recruitment processes can have significant advantages. Firstly, it creates a dialogue that allows brand messages to resonate more organically. Candidates feel like they are participating in a community rather than just applying to a faceless corporation. In addition, leveraging TikTok for recruitment aids in establishing a company culture that values creativity, spontaneity, and global engagement.
The global adventure offered by Ramada also represents a strategic move towards experiential marketing, which has risen in popularity as consumers increasingly seek authentic experiences over mere transactions. By allowing a single individual to showcase diverse cultures and culinary delights during their travels, Ramada can create compelling content that captivates not only potential guests but also a broader audience interested in travel and exploration.
Moreover, the content captured during the journey will be prominently featured on both the brand’s website and social media channels. This sustained content production serves dual purposes: it provides a rich repository of engaging material while also enhancing the brand’s storytelling. Each shared experience not only highlights the unique features of Ramada properties but also aligns them with the fascinating local cultures—an approach that can significantly elevate customer engagement and brand loyalty.
To conclude, Ramada by Wyndham’s campaign for a cultural brand ambassador marks an interesting intersection of travel, culture, and social media dynamics. As they encourage adventurous spirits to apply, the hospitality brand is not only diversifying its marketing strategies but also reinforcing the idea that travel can create genuine connections—both between people and with the places they visit. By integrating social media into their recruitment strategy while offering an engaging travel experience, Ramada positions itself as a forward-thinking brand committed to customer engagement and community building.
