Advertisers Have A Lot Of Explaining To Do In 2025
The Role of Online Transactions in Holding Advertisers Accountable in 2025 As we fast approach the year 2025, the landscape of digital marketing is undergoing significant changes. With the rise of ecommerce, online transactions have become a cornerstone of the…
Pivoting To Performance KPI Management Draws On Data
Pivoting To Performance KPI Management Draws On Data In the realm of digital marketing and e-commerce, the ability to adapt and evolve is crucial for success. One such example of this is a Seoul-based company that made a strategic pivot…
How Audio Investments Increase Branded Search Volume
Maximizing Branded Search Volume: The Impact of Audio Investments on Consumer Engagement In the realm of digital marketing, the quest to drive consumer actions and enhance brand visibility is a perpetual challenge. With the ever-expanding landscape of podcasting, streaming services,…
Google Sends Promised Funds To Canadian Journalism Collective
Google Sends Promised Funds To Canadian Journalism Collective Google has recently fulfilled its promise to support Canadian news outlets by sending $100 million (U.S. $69 million) to a journalism organization tasked with distributing the funds. This financial injection comes as…
A Basketful Of Analytics: New Tools Can Assist Email Marketing
A Basketful Of Analytics: New Tools Can Assist Email Marketing Klaviyo, a prominent player in the email marketing industry, has recently made waves by introducing a range of new capabilities to its AI-driven analytics arsenal. These enhancements are set to…
Meta Addresses Algorithmic Discrimination With New Ad Tech
Meta Addresses Algorithmic Discrimination With New Ad Tech Meta, formerly known as Facebook, has been under scrutiny for its role in algorithmic discrimination, particularly in the delivery of ads on its platforms. The development of Virtual Reality System (VRS) technology…
Linktree's Update Aims To Diversify Revenue Stream For Creators, Brands
Linktree’s Update Aims To Diversify Revenue Stream For Creators, Brands Linktree has solidified its position as one of the go-to platforms for creators and brands looking to optimize their social media presence. The service, known for its simple yet effective…
Social Revenue Underreported By 245%, Report Finds
Social Revenue Underreported By 245%, Report Finds In the realm of digital marketing, understanding the true impact of social media on revenue generation has always been a challenge. While social media platforms have become integral to brand building and customer…
Why Video Is The New Go-To For Dating Apps
Why Video Is The New Go-To For Dating Apps The digital landscape has witnessed a significant shift in recent years, with video content emerging as a powerful tool for communication and connection. This trend has permeated various industries, including social…
The Gap Between Meta's Metaverse And AI Ambitions
The Gap Between Meta’s Metaverse And AI Ambitions Meta, formerly known as Facebook, has been making headlines with its ambitious plans for the metaverse. However, the recent news that Mark Zuckerberg is now focusing on leading the generative-AI boom sheds…
