Can Livestream Shopping Live Well On Social Media?
Livestream Shopping: A Key Strategy for Social Media Success As the digital landscape continues to evolve, so do the strategies that brands use to engage with their audience. One such strategy that has been gaining traction in recent years is…
Facebook Fights Canada Over Compensation For Publishers
Facebook Fights Canada Over Compensation For Publishers The rise of Big Tech and social media has threatened not only local journalism, but journalism in general, by co-opting the ways people receive information. Facebook, as one of the major players in…
New Twitter CEO Linda Yaccarino Supports Elon Musk's Bogus 'Free Speech' Mission
Linda Yaccarino, Twitter’s New CEO, Stands Behind Elon Musk’s Controversial ‘Free Speech’ Agenda In the realm of social media, the intersection of free speech and platform accountability has become increasingly fraught. With Elon Musk at the helm of Twitter, his…
The Halo Effect: Marketers Stuck In Last-Click Attribution
The Halo Effect: Marketers Stuck In Last-Click Attribution At last week’s MediaPost Search Insider Summit, a panel of search experts took the concept of the Halo Effect in-house to view it through the eyes of search marketers and C-level execs…
Rakuten Formally Launches Tool To Automate Disclosure Of Influencer Endorsements
Rakuten Marketing Introduces Tool for Automated Disclosure of Influencer Endorsements In the ever-evolving landscape of digital marketing, transparency and authenticity have become paramount. Influencer marketing, in particular, has come under scrutiny for lack of disclosure when it comes to sponsored…
Affiliate Marketers Gain Cross-Border Payment Partnership
Affiliate Marketers Gain Cross-Border Payment Partnership The world of affiliate marketing is abuzz with the recent announcement of a groundbreaking partnership in the realm of cross-border payments. Brian Littleton, the CEO of the well-established ShareASale, a 17-year-old affiliate marketing network,…
Unusual Keywords Trending For MuscleEgg's Mobile Search Traffic
Unusual Keywords Trending For MuscleEgg’s Mobile Search Traffic When it comes to digital marketing strategies, sometimes thinking outside the box can lead to surprising results. Take MuscleEgg, for example. The available search traffic for one of their top targeted keyword…
Instagram Shares Tips on What To Avoid To Maximize Post Reach [Infographic]
Instagram Shares Tips on What To Avoid To Maximize Post Reach [Infographic] When it comes to maximizing your post reach on Instagram, there are certain pitfalls that you should steer clear of. Instagram, being one of the most popular social…
YouTube Expands 3-Minute Shorts to All Users
YouTube Expands 3-Minute Shorts to All Users: A Game-Changer in Digital Marketing YouTube, the video-sharing platform that has revolutionized the way we consume content, has made a significant announcement that is set to shake up the digital marketing landscape. As…
X Considers Charging All New Users to Sign-up to the App
Monetizing Strategies: Should X Consider Charging All New Users to Sign-up to the App In the ever-changing landscape of digital marketing and e-commerce, companies are constantly seeking innovative ways to boost revenue streams. One such strategy that has been making…
