CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Kir Birkin

Mirakl acquires Adspert to strengthen retail media position

Mirakl Strengthens Retail Media Position with Adspert Acquisition Marketplace solution provider Mirakl has recently made waves in the retail industry with its strategic acquisition of Adspert, a cutting-edge data-driven advertising optimization tool. This move is poised to revolutionize Mirakl’s retail…

Zalando acquires About You and becomes B2B powerhouse

Zalando Acquires About You and Becomes B2B Powerhouse The recent news of Zalando potentially acquiring About You has sent ripples of excitement through the ecommerce industry. While Zalando is already a major player in the consumer market, this acquisition could…

AWS, Google Use AI For A New Spin On Searchable Video Content

Revolutionizing Video Search: How AWS and Google Utilize AI to Transform Searchable Video Content In today’s digital age, where video content reigns supreme, the ability to effectively search within videos has become a game-changer for both consumers and businesses alike….

Gemini Filters Could Put A Wrinkle In Advertising, Earned Media

Gemini Filters Could Put A Wrinkle In Advertising, Earned Media In the fast-paced world of digital marketing, staying ahead of the curve is crucial for brands looking to reach their target audiences effectively. With platforms like Google constantly evolving to…

Google: AI Kills SEO On Path To Artificial Superintelligence

Google: AI Kills SEO On Path To Artificial Superintelligence In the ever-changing landscape of digital marketing, one thing has remained constant – the importance of search engine optimization (SEO) in ensuring online visibility. However, a recent prediction has sent shockwaves…

CMOs' Cold Shoulder For Email: Other Channels Provide More Value

CMOs’ Cold Shoulder For Email: Other Channels Provide More Value Chief Marketing Officers (CMOs) are constantly on the lookout for the most effective channels to reach their target audience and drive engagement. In recent years, email marketing has taken a…

Tour Of The AI Horizon: What Email Marketers Can Expect To See In 2025

Tour Of The AI Horizon: What Email Marketers Can Expect To See In 2025 The landscape of email marketing is rapidly evolving, driven by technological advancements and changing consumer behaviors. As we look ahead to 2025, one thing is certain:…

Holiday Haul: Retail Spending Grew This Year, And Online Even More

Holiday Haul: Retail Spending Grew This Year, And Online Even More The holiday season has always been a crucial time for retailers, with consumers opening up their wallets to purchase gifts for their loved ones. This year was no exception,…

Swiftie Emails Rule: Taylor Mentioned Most In Music-Related Messages

Swiftie Emails Rule: Taylor Mentioned Most In Music-Related Messages When it comes to engaging email marketing campaigns in the music industry, one name stands out above the rest – Taylor Swift. According to a recent report by Omnisend, Taylor Swift…

'HuffPost' Is Cutting 30 Jobs In Newsroom

“Understanding the Impact: HuffPost Is Cutting 30 Jobs in Newsroom” HuffPost, a prominent player in the digital media landscape, is currently undergoing significant changes as it announces a reduction of 30 jobs in its newsroom. This decision, affecting 22% of…