Fail Fast, Succeed Faster: The CFO’s Take on Marketing In the fast-paced and ever-changing world of marketing, the pressure to deliver results quickly is higher than ever. Senior leaders in…
Hannaford Supermarkets Names The Variable as Marketing Agency of Record Hannaford Supermarkets, a well-known grocery chain, has recently announced that they have selected The Variable as their new Marketing Agency…
Franchise Affairs: Controlling Marketing In Multiple Locales Franchising is a popular business model that allows entrepreneurs to expand their brand presence rapidly. However, one of the biggest challenges in franchising…
Corona Takes a Swing at Mexican Beach Vibes in New Brand Campaign Corona, the renowned beer brand synonymous with sun, sand, and relaxation, is once again tapping into the laid-back…
Changing Trends in OTT Ads: A Study Reveals the Impact in Singapore In the realm of digital marketing, staying ahead of the curve is crucial to success. With the ever-increasing…
Singapore Airlines Elevates Customer Experience with Salesforce AI Partnership Singapore Airlines has taken a significant step towards revolutionizing its customer service experience by partnering with Salesforce to integrate artificial intelligence…
Exploring New Horizons: X Offers Trip to Mars in March Madness Competition In a world where consumer attention is increasingly difficult to capture, X has taken an innovative approach to…
The Rise of AI in Marketing Automation: How Technology is Redefining Engagement In the fast-paced world of digital marketing, companies are continually seeking innovative ways to connect with consumers, tailor…
The Creative Gulch: Marketers, Creatives Disagree On Quality Of Their Work In the realm of marketing and advertising, creativity plays a pivotal role in capturing the attention of audiences and…
TikTok Shares New Report on its Impact on the US Economy TikTok, the popular social media platform known for its short-form videos, has recently released a new report shedding light…