E-commerce CRO

Super Saturday 2024: Insights and Opportunities for Retailers

As the holiday shopping season heats up, Super Saturday presents a pivotal opportunity for retailers to capture consumer attention and drive sales. Scheduled for December 21 this year, just four days before Christmas, this day is expected to see approximately…

Best Buy Canada Expands Ad Offering Through Rokt Partnership: A Strategic Move for the Retail Media Network

In an important shift for its retail strategy, Best Buy Canada has announced a partnership with the technology vendor Rokt that aims to revolutionize its advertising landscape. This collaboration will expand the range of ads displayed through Best Buy’s retail…

Data Sovereignty: A Cornerstone for E-Commerce Success

In today’s digital age, data management has become a fundamental aspect of building and sustaining a successful e-commerce business. As companies collect vast amounts of customer information, it is critical to address how that data is not only handled but…

The Future of Online Retail: Navigating the Rise of Spatial Commerce

Online retail continues to lead the charge in digitalization, with spatial commerce emerging as a groundbreaking trend that offers unique opportunities for e-commerce growth. This transformation is not just about new technologies; it’s about creating an immersive shopping experience that…

Navigating the Future of Retail: The Necessity of an Omnichannel Approach in the DACH Region

The retail landscape in the DACH region—comprising Germany, Austria, and Switzerland—is currently experiencing a dramatic transformation. With economic uncertainties looming and consumer behaviors evolving rapidly, traditional retail strategies are being put to the test. More than ever, businesses need to…

The Next Chapter for J.Jill: Navigating Change with New Leadership

J.Jill, a well-known women’s apparel retailer, is on the lookout for a new CEO following the announcement of Claire Spofford’s retirement. This transition marks a crucial moment for the company as it aims to maintain its upward trajectory amidst the…

Ecommerce's Role in the Growth of 3PL Providers: Insights from the Extensiv Survey

The dynamics of the logistics industry have undergone significant changes, particularly in response to the rising demands of the ecommerce sector. A recent survey by Extensiv, which gathered insights from 200 third-party logistics (3PL) companies, reinforces how ecommerce has become…

Record Growth During Cyber 5: Key Strategies for E-Commerce Success in 2024

The 2024 holiday shopping season kicked off with impressive momentum, achieving noteworthy gains in e-commerce sales. According to Adobe Analytics, online sales during the Cyber 5 period—spanning from Thanksgiving through Cyber Monday—hit $41.1 billion, up from $38 billion in 2023….

Transforming E-Commerce: The Rise of Out-of-Home Delivery Solutions

Parcel delivery has undergone a remarkable transformation in recent years, moving away from the traditional model of waiting at home for a courier. The rise of Out of Home (OOH) delivery solutions, such as automated parcel machines (APMs) and pickup…

Understanding the Shift in Holiday Shopping: Insights from the 2024 Cyber 5

The 2024 holiday season has demonstrated a significant change in consumer behavior, particularly in how U.S. shoppers navigate their gift purchasing. According to a recent survey by Digital Commerce 360 and Bizrate Insights, more than half of U.S. consumers completed…