Search Engine Results Pages (SERPs) are the pages displayed by search engines in response to a user’s query. SERP analysis is the process of examining these pages to understand how…
Trump’s TikTok Deal: A Potential Game-Changer in the Digital Marketing Landscape In the fast-paced world of digital marketing and e-commerce, the recent developments surrounding the popular social media platform TikTok…
E-commerce CRO
₹100 on iPhone vs ₹20 on android? Delivery app’s price gap over capsicum sparks user backlash
The Price Gap: ₹100 on iPhone vs ₹20 on Android Zepto, a well-known quick-commerce platform, has found itself in hot water after a Bengaluru-based entrepreneur shed light on a startling…
Digital RetailingE-commerce CROTechnical Issues
Amazon down: Users report issues accessing mobile app and website
Amazon Down: Understanding the Recent Technical Glitch On January 27, Amazon users in India faced a frustrating roadblock as they encountered technical issues while trying to access the e-commerce giant’s…
Niche marketing requires a deeper understanding of your audience, where creating compelling content can significantly impact your outreach. By effectively tailoring your message to resonate with a specific group, you…
Brand ManagementCustomer ServiceData AnalyticsDigital MarketingE-commerce CRO
5 Ways That AI Will Change Social Media Marketing
The Future is Now: 5 Ways AI Will Revolutionize Social Media Marketing Artificial Intelligence (AI) is no longer just a concept from science fiction movies; it is increasingly becoming a…
Technical SEO audits serve as the backbone of a successful digital marketing strategy, providing insights that can significantly enhance a website’s visibility and performance in search engine results. Unlike traditional…
Meta Announces Initial Test of Ads on Threads Meta, the parent company of social media giants Facebook and Instagram, has recently revealed its plans to introduce ads on Threads, its…
Frank McCourt Considers TikTok Bid with Partners Billionaire Frank McCourt, widely known for his previous ownership of the Los Angeles Dodgers, is making headlines once again. This time, McCourt is…
Data AnalyticsDigital MarketingE-commerce CROOmnichannel Retailing
How Hyper-Personalized Offers Can Be Created in Complex Environments
Crafting Hyper-Personalized Offers in the Modern Omnichannel Landscape In today’s digitally driven world, the retail sector is undergoing a significant transformation. With the rise of e-commerce and the increasing popularity…