Chicory Launches Shoppable, Contextually Relevant Video Ads Chicory, a leading digital shopper marketing platform, has recently unveiled a groundbreaking feature that is set to revolutionize the way consumers interact with…
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European E-Commerce Set to Surge: Forrester Predicts 45% Growth in 5 Years Between 2024 and 2029, Forrester is predicting an increase in online sales in Europe. It expects that online…
EU to hold platforms liable for unsafe or illegal goods
Hold Platforms Accountable: EU’s Stand Against Unsafe or Illegal Goods The EU aims to curb the influx of unsafe products entering the European market via ecommerce platforms such as Temu,…
Niche Marketing – The Key To Higher Conversion Rates
Conversion rates can significantly uplift your business profitability when you effectively utilize niche marketing. By targeting a specific audience, you not only enhance your brand’s credibility but also meet the…
DeepSeek AI gains popularity in China
DeepSeek AI: Revolutionizing Search Technology in China DeepSeek AI, a cutting-edge search application, has been making waves in China, igniting a sense of national pride and curiosity among its users.…
The Social Media Funnel Explained [Infographic]
The Social Media Funnel Explained [Infographic] In the realm of digital marketing, the social media funnel plays a crucial role in converting potential customers into loyal brand advocates. Understanding the…
Snapchat Offers Ad-Free Subscription Package
Snapchat Introduces Ad-Free Subscription Package for Users Snapchat has made a significant move by offering its users the option to pay extra for an ad-free experience on the platform. This…
Instagram Previews AI Elements in New ‘Edits’ App
Instagram Previews AI Elements in New ‘Edits’ App Meta’s coming video editor looks set to include a range of AI functions. The highly anticipated ‘Edits’ app from Instagram, owned by…
Featured snippets are a prominent feature of Google’s search results, designed to provide users with quick, concise answers to their queries. They appear at the top of the search results…
X sees fresh investment from Amazon amid ad struggles
Amazon Makes Fresh Investment in X Amid Ad Struggles Amazon, the e-commerce giant, has recently made a significant move by reinvesting in advertising on platform X. This decision comes after…