The Untapped Market: Why Businesses Can’t Afford to Ignore Gen X In a world where the spotlight often shines on the younger generations, particularly Gen Z, businesses may be inadvertently…
Consumer Behavior
The Rise of Value-Seeking Consumers in the Digital Age In today’s ever-changing digital landscape, consumers are fast becoming more discerning than ever before. With a plethora of options at their…
German ecommerce continues to rise
German Ecommerce Continues to Rise “The upswing is here”, writes bevh above a report on online retail spending in Germany. According to the industry association, consumers spent 39.84 billion euros…
Food shoppers looking for smart ways to shop, want more information
Smart Ways for Food Shoppers to Get More Information Before Making a Purchase In today’s digital age, food shoppers are more informed than ever before. With just a few clicks,…
Back-To-School Pinch: Consumers Are Spending Less Due To Economic Concerns
Navigating the Back-to-School Pinch: Understanding Consumer Spending Concerns in the Face of Economic Uncertainty As the back-to-school season approaches, a cloud of uncertainty looms over consumers, impacting their spending habits.…
UK consumers show low trust in real-time payments security
Low Trust in Real-Time Payments Security Among UK Consumers Recent studies have shed light on a concerning trend among UK consumers – a significant lack of trust in the security…
The Power of Personal Incentives in the AI Age In the fast-paced world of e-commerce and digital marketing, the concept of incentives has long been a cornerstone of driving consumer…
Peers Sway Nearly Half of UK Adults Into Greener Choices In a world where sustainability and environmental consciousness are becoming increasingly crucial, the influence of peers on individual behavior cannot…
Consumers willing to pay more for premium experience
The Rise of Premium Experience: Why Consumers Are Willing to Pay More In today’s competitive market, consumers are no longer solely focused on the price of a product or service.…
Survey: Consumers share how tariffs have already impacted their online shopping behaviors
Survey: Consumers Share How Tariffs Impact Online Shopping Habits In the aftermath of the 2025 tariffs initiated by the United States and other nations, online retailers have swiftly implemented changes.…