Pennies Appoints Martin Newman to Champion Everyday Giving Pennies, a pioneering digital charity platform, has made a strategic move by appointing Martin Newman to spearhead its mission of promoting everyday…
Consumer Behavior
Emotional spending boosts local luxury as Brits shun big brands
Emotional Spending Boosts Local Luxury as Brits Shun Big Brands In today’s consumer landscape, the concept of emotional spending is taking center stage, driving a significant shift in purchasing behavior.…
Privacy For Sale: Some Consumers Would Switch From Gmail To ProtonMail
Privacy For Sale: Some Consumers Would Switch From Gmail To ProtonMail In the digital age, privacy has become a commodity that is increasingly hard to come by. With data breaches…
Shopper generations have a brand love language
The Impact of Brand Love Language on Shopper Generations In the ever-changing landscape of digital marketing and e-commerce, understanding the nuances of shopper behavior is crucial for success. One key…
Consumer shopping behavior changing amidst economic uncertainty
Navigating Consumer Shopping Behavior Shifts in Times of Economic Uncertainty Consumer shopping behavior is a dynamic aspect of the retail landscape that is constantly influenced by various factors, with economic…
Boxed Out Of The Inbox: Shoppers Quick To Cite Emails As Spam
Boxed Out Of The Inbox: Shoppers Quick To Cite Emails As Spam Email marketing has long been hailed as a powerful tool for reaching consumers directly, but recent trends suggest…
Price matters most to older consumers, not as much to younger shoppers
The Impact of Pricing on Consumer Behavior Across Generations Understanding consumer behavior is essential for any business looking to thrive in today’s competitive market. One key aspect that significantly influences…
Consumers Balk At Tariffs: They're Spending Less, Want Discounts
Consumers Balk At Tariffs: They’re Spending Less, Want Discounts In the current economic climate, consumers are becoming increasingly cautious with their spending habits. The ongoing trade tariffs and economic uncertainties…
Politeness to AI is about us, not them
Politeness to AI is about us, not them Artificial Intelligence (AI) has seamlessly integrated into our daily routines, from voice assistants like Siri and Alexa to personalized recommendations on streaming…
What Do March Sales Figures Reveal About Shopper Mindsets?
Analyzing March Sales Figures: Unveiling Shopper Mindsets in the New Normal As the retail landscape continues to transform in the wake of the global pandemic, March sales figures have emerged…