Peers Sway Nearly Half of UK Adults Into Greener Choices In a world where sustainability and environmental consciousness are becoming increasingly crucial, the influence of peers on individual behavior cannot…
Consumer Behavior
Consumers willing to pay more for premium experience
The Rise of Premium Experience: Why Consumers Are Willing to Pay More In today’s competitive market, consumers are no longer solely focused on the price of a product or service.…
Survey: Consumers share how tariffs have already impacted their online shopping behaviors
Survey: Consumers Share How Tariffs Impact Online Shopping Habits In the aftermath of the 2025 tariffs initiated by the United States and other nations, online retailers have swiftly implemented changes.…
A Turn To Austerity: Consumers Are Spending Less On Luxury Goods
A Turn To Austerity: Consumers Are Spending Less On Luxury Goods In today’s ever-changing economic landscape, consumer behavior plays a pivotal role in shaping market trends. One noticeable shift in…
Pennies appoints Martin Newman to champion everyday giving
Pennies Appoints Martin Newman to Champion Everyday Giving Pennies, a pioneering digital charity platform, has made a strategic move by appointing Martin Newman to spearhead its mission of promoting everyday…
Emotional spending boosts local luxury as Brits shun big brands
Emotional Spending Boosts Local Luxury as Brits Shun Big Brands In today’s consumer landscape, the concept of emotional spending is taking center stage, driving a significant shift in purchasing behavior.…
Privacy For Sale: Some Consumers Would Switch From Gmail To ProtonMail
Privacy For Sale: Some Consumers Would Switch From Gmail To ProtonMail In the digital age, privacy has become a commodity that is increasingly hard to come by. With data breaches…
Shopper generations have a brand love language
The Impact of Brand Love Language on Shopper Generations In the ever-changing landscape of digital marketing and e-commerce, understanding the nuances of shopper behavior is crucial for success. One key…
Consumer shopping behavior changing amidst economic uncertainty
Navigating Consumer Shopping Behavior Shifts in Times of Economic Uncertainty Consumer shopping behavior is a dynamic aspect of the retail landscape that is constantly influenced by various factors, with economic…
Boxed Out Of The Inbox: Shoppers Quick To Cite Emails As Spam
Boxed Out Of The Inbox: Shoppers Quick To Cite Emails As Spam Email marketing has long been hailed as a powerful tool for reaching consumers directly, but recent trends suggest…