Boxed Out Of The Inbox: Shoppers Quick To Cite Emails As Spam Email marketing has long been hailed as a powerful tool for reaching consumers directly, but recent trends suggest…
Consumer Behavior
Price matters most to older consumers, not as much to younger shoppers
The Impact of Pricing on Consumer Behavior Across Generations Understanding consumer behavior is essential for any business looking to thrive in today’s competitive market. One key aspect that significantly influences…
Consumers Balk At Tariffs: They're Spending Less, Want Discounts
Consumers Balk At Tariffs: They’re Spending Less, Want Discounts In the current economic climate, consumers are becoming increasingly cautious with their spending habits. The ongoing trade tariffs and economic uncertainties…
Politeness to AI is about us, not them
Politeness to AI is about us, not them Artificial Intelligence (AI) has seamlessly integrated into our daily routines, from voice assistants like Siri and Alexa to personalized recommendations on streaming…
What Do March Sales Figures Reveal About Shopper Mindsets?
Analyzing March Sales Figures: Unveiling Shopper Mindsets in the New Normal As the retail landscape continues to transform in the wake of the global pandemic, March sales figures have emerged…
Average US household shops 39 retailers each year
The Impact of Multiple Retailers on the Average US Household’s Shopping Habits In today’s digital age, the average US household shops at an average of 39 different retailers each year.…
Snacks No Longer Just an Indulgence
Snacks No Longer Just an Indulgence In today’s fast-paced world, snacking has become more than just a guilty pleasure. According to Circana research, nearly half of consumers now enjoy snacks…
Understanding Gen Z consumer impact on the retail shopping experience
The Impact of Gen Z Consumers on Retail Shopping Experience Generation Z, the demographic cohort following Millennials, is significantly impacting the retail shopping experience. Dr. Steven Stovall, Ph.D., an associate…
Most Americans would pay extra to buy retired products they once loved
The Allure of Nostalgia: Why Most Americans Would Pay Extra to Buy Retired Products They Once Loved ### In today’s fast-paced consumer culture, where new products hit the shelves at…
Amazon customer spends nearly $3K, makes 73 purchases a year
The Impact of Amazon Customer Spending: A Deep Dive into Consumer Behavior and E-Commerce Trends Amazon, the e-commerce giant, has revolutionized the way people shop, offering convenience, variety, and competitive…