Consumer Behavior

YouTube: What Gets Consumers To Purchase? YouTube has become more than just a platform for entertainment and cat videos; it has evolved into a powerful tool for consumers to discover…

Resale Platform ThredUp: Embracing the Trend of Secondhand Gifts for the Holidays The holiday season is known for its spirit of giving, but in recent years, there has been a…

Unlocking the Latest Halloween Search Trends Revealed by Google As the Halloween season approaches, marketers and e-commerce businesses are gearing up to capitalize on this spooky holiday. With consumer behaviors…

Ryder: Shoppers Prioritize Savings Over Speed U.S. consumers are making a conscious choice to prioritize cost savings over delivery speed, a trend influenced by the ongoing impact of inflation on…

Stealth Shopping in Europe: Why Half of Adults Hide Their Purchases In a revealing revelation, it has come to light that a staggering 50% of adults in Europe engage in…

Holiday Cheer Or Holiday Fear: Shoppers Are In a Cautious Mood The holiday season is traditionally a time of joy, festivities, and shopping sprees. However, this year, a cloud of…

Stricter Returns Policies: A Barrier to Global Shoppers In the ever-competitive landscape of e-commerce, one factor stands out as a significant deterrent to consumers worldwide – stricter returns policies. According…

Stricter Returns Policies Deter Two-Thirds of Global Shoppers Returns policies have long been a contentious issue for both retailers and consumers. While they are essential for protecting businesses from fraudulent…

Half of Europe’s Shoppers Are Incognito In the bustling landscape of European retail, a curious trend has emerged – stealth shopping. Surprisingly, half of European consumers are engaging in undercover…

The Power of Packaging: What Message is Your Packaging Sending in the First 3 Seconds? Packaging is often the first point of contact between a customer and a product. In…