“Product Feature Prioritization —How to Align on the Right List” – Bob Pennisi
Product Feature Prioritization — How to Align on the Right List How does your team do product feature prioritization? Everyone has their ideas for potential features—from the product team to marketing to engineering to customers—and they all go to bat…
“Go-to-Market (GTM): A New Definition” – Karthi Ratnam
Go-to-Market (GTM): A New Definition The last 20 years have seen seismic changes in how buyers buy and how B2B companies market, sell, and deliver value. The primary driver of these changes is of course the digitization of everything –…
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick Segmentation in marketing has been a fundamental concept that has evolved over time, shaping how businesses understand and target their audiences. Anthony Ulwick, a prominent figure in innovation and…
AI use among marketers and what the best are doing differently
AI Use Among Marketers: What Sets the Best Apart Today’s marketers are under increasing pressure to deliver instant results while also nurturing long-term customer relationships. This complex balancing act necessitates more than just the right tools; it calls for innovation…
DoorDash and Ibotta Team to Offer Savings on Everyday Purchases
DoorDash and Ibotta Team to Offer Savings on Everyday Purchases DoorDash and Ibotta have recently announced a groundbreaking partnership that is set to revolutionize the way consumers save on their everyday purchases. This multi-year strategic alliance aims to provide access…
TWIG Podcast: How Thrive Market Is Articulating Its Mission Better Than Ever
TWIG Podcast: How Thrive Market Is Articulating Its Mission Better Than Ever In a recent episode of the TWIG (This Week in Groceries) podcast, Amina Pasha, the Chief Marketing Officer of Thrive Market, shared insights into the company’s marketing strategies….
Progressive Grocer’s SVP, Group Director Eric Savitch Named 2025 Top Retail Expert
Eric Savitch from Progressive Grocer Named Top Retail Expert of 2025 In the realm of retail, staying ahead of the curve is paramount. The ability to predict trends, understand consumer behavior, and leverage emerging technologies can truly set a professional…
Ahold Delhaize USA Partners With Inmar Intelligence on Digital Coupons
Ahold Delhaize USA Partners With Inmar Intelligence on Digital Coupons Ahold Delhaize USA has recently announced a strategic partnership with Inmar Intelligence, a leading data-driven technology-enabled services company. The aim of this collaboration is to enhance the digital coupon experience…
Albertsons Rolls Out E-Commerce Campaign
Albertsons Rolls Out E-Commerce Campaign Albertsons, the renowned grocer, has recently made waves in the digital realm by launching a robust e-commerce campaign. This strategic move not only showcases their commitment to meeting the evolving needs of consumers but also…
Marks & Spencer expands First Insight partnership to drive digital transformation
Marks & Spencer Expands First Insight Partnership to Drive Digital Transformation British retail giant Marks & Spencer is taking a significant step towards enhancing its digital capabilities by expanding its partnership with First Insight, a leading technology company specializing in…
