Marketing Analytics

Unlocking the Power of Google’s Updated Ad Campaign Performance Insights Google recently rolled out new updates for its Meridian marketing mix model approach and Performance Max reporting. These enhancements are…

Google Enhances Meridian Marketing Mix Model with Inclusion of Non-Media Variables Google has recently made significant updates to its Meridian Marketing Mix Model (MMM) by enabling marketers to incorporate non-media…

James Zipeure Appointed Group CEO to Boost Mortar AI Global Growth Mortar AI, a leading provider of marketing analytics solutions, has recently announced the appointment of James Zipeure as its…

Shirofune’s Integration with Amazon Marketing Cloud Unlocks Predicted LTV & New Customer Metrics for Amazon Ads Shirofune, a leading marketing analytics platform, has recently announced its new integration with Amazon…

Liftoff Unveils AppRefinery: Boosting User Engagement and Growth in the App Market In the fast-paced world of mobile applications, staying ahead of trends and understanding user behavior is crucial for…

Google Adds More Reporting Elements for Performance Max Campaigns Google continues to enhance its advertising platform by introducing new reporting elements for Performance Max campaigns. These updates provide advertisers with…

The Next Generation Of The Marketing Mix Model Former executives from industry giants Dentsu, Kantar, and Nielsen have joined forces at a cutting-edge startup, aiming to revolutionize the way small…

The Next Generation Of The Marketing Mix Model For SMBs In today’s fast-paced digital landscape, small and medium-sized businesses (SMBs) are constantly seeking innovative ways to enhance their marketing strategies…