Marketing and Sales Lead in AI Use, but Training Lags Behind Marketing and sales professionals have been at the forefront of leveraging AI technologies to enhance their strategies and operations.…
Digital AdvertisingMarketing Technology
AI Rips Away Manual Language Targeting From Google Ads, More To Come
AI Revolutionizes Language Targeting in Google Ads: What Marketers Need to Know Google Ads has long been a staple for digital marketers looking to reach their target audience effectively. However,…
B2B E-commerce SolutionsDigital MarketingMarketing Technology
Why The Last Year Has Been The Biggest Challenge For CMOs via @sejournal, @gregjarboe
Why CMOs Faced Unprecedented Challenges in the Past Year The role of Chief Marketing Officers (CMOs) has always been dynamic and challenging, but the past year has taken it to…
Digital AdvertisingMarketing Technology
Google Ads Performance Max Gains Controls, Reports, Creative insights
Google Ads Performance Max Gains Controls, Reports, Creative Insights Google Ads has been at the forefront of digital advertising for years, constantly innovating to help businesses reach their target audiences…
Customer Data AnalyticsCustomer ExperienceMarketing Technology
High On GenAI: Most Marketers Are Using It And Seeing Results
High On GenAI: Most Marketers Are Using It And Seeing Results Artificial Intelligence (AI) has become an indispensable tool in the arsenal of modern marketers. It has revolutionized the way…
Ad TechDigital AdvertisingMarketing Technology
Mediaocean promotes Drew Kane, Stephanie Dorman to top roles
Mediaocean Promotes Drew Kane and Stephanie Dorman to Key Leadership Roles Mediaocean, a leading ad tech company, is making strategic moves to bolster its executive team. The recent promotion of…
B2B E-commerce SolutionsMarketing Technology
Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads
Shirofune’s Integration with Amazon Marketing Cloud Unlocks Predicted LTV & New Customer Metrics for Amazon Ads Shirofune, a leading marketing technology company, has recently announced its new integration with Amazon…
Marketing TechnologyMobile App Development
Losing Links: Are Marketers Ready For Google's FDL Shutdown?
Losing Links: Are Marketers Ready For Google’s FDL Shutdown? Come August 25, app developers will be bidding farewell to Google’s Firebase Dynamic Links (FDL) as the tech giant makes way…
Is AI the New Marketing Snake-Oil? Labelling products with AI is common at present, with many technology industry observers scratching their heads to find a platform, service, or piece of…
The Decline of Standalone CDPs in MarTech Recent mergers in the Marketing Technology (MarTech) industry have sparked discussions about the future of Customer Data Platforms (CDPs). As companies increasingly prioritize…
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