Google Ads Performance Max Gains Controls, Reports, Creative Insights Google Ads has been at the forefront of digital advertising for years, constantly innovating to help businesses reach their target audiences…
High On GenAI: Most Marketers Are Using It And Seeing Results Artificial Intelligence (AI) has become an indispensable tool in the arsenal of modern marketers. It has revolutionized the way…
Mediaocean Promotes Drew Kane and Stephanie Dorman to Key Leadership Roles Mediaocean, a leading ad tech company, is making strategic moves to bolster its executive team. The recent promotion of…
Shirofune’s Integration with Amazon Marketing Cloud Unlocks Predicted LTV & New Customer Metrics for Amazon Ads Shirofune, a leading marketing technology company, has recently announced its new integration with Amazon…
Losing Links: Are Marketers Ready For Google’s FDL Shutdown? Come August 25, app developers will be bidding farewell to Google’s Firebase Dynamic Links (FDL) as the tech giant makes way…
Is AI the New Marketing Snake-Oil? Labelling products with AI is common at present, with many technology industry observers scratching their heads to find a platform, service, or piece of…
The Decline of Standalone CDPs in MarTech Recent mergers in the Marketing Technology (MarTech) industry have sparked discussions about the future of Customer Data Platforms (CDPs). As companies increasingly prioritize…
Boost Your Marketing Team’s Success: Implementing an AI Leader In today’s fast-paced digital landscape, staying ahead of the curve is key for Chief Marketing Officers (CMOs) and their teams. With…
TikTok Launches New AI-Powered Ad Creation Tools, Integrations with Adobe and WPP TikTok, the popular short-form video platform, is making waves once again in the digital marketing world with its…
Salesforce Revolutionizes Marketing with Marketing Cloud Next: A Look Into AI-Driven Campaigns In the ever-changing landscape of digital marketing, staying ahead of the curve is crucial for businesses looking to…