Marketing Technology Research & Development

Clevertouch launches research division with Innovate UK support

Clevertouch Insight: Revolutionizing Martech Performance with Innovate UK Backing

In a world where marketing technology is constantly evolving, Clevertouch Consulting has taken a bold step to revolutionize how marketing leaders approach martech performance. With the launch of Clevertouch Insight, a research-focused division, the company is set to shake up the industry.

Clevertouch Insight’s flagship programs, MartechIQ(™) and The Mosaic Project, are designed to tackle the most pressing martech challenges faced by businesses today. What sets The Mosaic Project apart is its backing by Innovate UK, a clear indication of the project’s potential to drive innovation and change within the industry.

The Mosaic Project is more than just a research initiative; it is a collaborative platform where academics, technologists, and marketing professionals can come together to share insights, expertise, and ideas. By fostering this collaborative environment, Clevertouch is paving the way for groundbreaking advancements in martech that have the potential to reshape the industry’s future.

One of the key objectives of The Mosaic Project is to address the growing complexity of martech ecosystems. With new technologies and tools emerging at a rapid pace, marketing leaders are often left struggling to navigate this complex landscape. By bringing together a diverse range of experts, The Mosaic Project aims to provide clarity and guidance on how businesses can effectively leverage martech to drive success.

Additionally, The Mosaic Project will focus on exploring the intersection of technology and creativity in marketing. In today’s digital age, creativity plays a crucial role in capturing audience attention and driving engagement. By combining the latest technological advancements with innovative creative strategies, businesses can create truly impactful marketing campaigns that resonate with their target audience.

Through its partnership with Innovate UK, Clevertouch is not only demonstrating its commitment to driving innovation but also leveraging the support and resources needed to turn bold ideas into reality. By collaborating with a leading innovation agency, Clevertouch is well-positioned to push the boundaries of what is possible in the martech space.

As Clevertouch Insight continues to drive forward with its research initiatives, the impact on the martech industry is expected to be significant. By challenging the status quo, fostering collaboration, and exploring new frontiers, Clevertouch is leading the charge towards a future where martech performance is redefined.

In conclusion, Clevertouch’s launch of Clevertouch Insight with the backing of Innovate UK marks a pivotal moment in the evolution of martech. By introducing innovative research programs like The Mosaic Project, Clevertouch is not only changing how marketing leaders approach martech performance but also shaping the future of the industry as a whole.

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