As Amazon Prime Day approaches, both excitement and caution are in the air. Shoppers eagerly await exclusive deals, but this year, there’s an urgent warning from Lauren Hendry Parsons of ExpressVPN: watch out for AI-fueled scams.

With rapid advances in artificial intelligence, cybercriminals are getting more sophisticated. These bad actors can create convincing counterfeit deals that appear legitimate, making it harder for consumers to spot fraud. Parsons warns that these scams are more prevalent during high-traffic shopping events like Amazon Prime Day.

To stay safe, consumers should be vigilant. Always verify the authenticity of the deals. Double-check website URLs and avoid clicking on suspicious links. Use trusted platforms and look for customer reviews to ensure the deal is real. Additionally, employing a reliable VPN can add an extra layer of security, safeguarding personal information from cybercriminals.

Amazon Prime Day should be a time to enjoy fantastic offers, but it’s essential to be mindful of potential scams. Stay alert and shop smart to avoid falling victim to AI-generated fraud.