MRC Releases Phase 2 OOH Standards, Ensuring ‘Comparability’ Across Media Platforms The Media Rating Council (MRC) has recently unveiled the draft of “Phase 2” of its out-of-home (OOH) media audience…
SALESmanago Revolutionizes Multichannel Marketing with AI-Powered Campaign Tools SALESmanago, a leading marketing automation platform, has recently unveiled its latest innovation in the form of AI-powered tools designed to streamline and…
Google’s New AI Tools: Revolutionizing Ad Targeting and Creative Output for Brands and Marketers in SEA Google has once again solidified its position as a powerhouse in the digital marketing…
Shirofune’s Integration with Amazon Marketing Cloud Unlocks Predicted LTV & New Customer Metrics for Amazon Ads Shirofune, a leading marketing analytics platform, has recently announced its new integration with Amazon…
Sam’s Club’s MAP Retail Media Network Introduces Advanced Measurement Tool for Advertisers When Sam’s Club’s Member Access Platform (MAP) unveiled new ad formats back in April, it signaled a strategic…
Maximizing Ad Performance: This-Party Ad Measurement Partners Announce New Snap Attention Measurement In the fast-paced world of digital marketing, staying ahead of the curve is essential for brands looking to…
Marketers Face Budget Losses as Outdated AI Tools Lag Behind Trends In today’s fast-paced digital landscape, marketers are constantly striving to stay ahead of the curve. With the rise of…
TikTok Unveils Exciting Ad Updates to Revolutionize Marketing Strategies TikTok, the leading social media platform known for its viral trends and short-form videos, recently announced a series of groundbreaking advertising…
Optimizely and commercetools Partner to Speed Up Retail Campaigns Optimizely and commercetools have joined forces to revolutionize the retail industry by enabling retailers to deliver faster, more personalized digital experiences.…
Vistar & Spotzi Collaborate to Revolutionize Cross-Border OOH Advertising In the ever-changing landscape of digital marketing, the ability to reach a global audience seamlessly is a sought-after commodity. Vistar Media,…