Meta Phases Out Automated Ads in Favor of Advantage+ Meta, formerly known as Facebook, has recently announced a significant shift in its advertising approach by phasing out Automated Ads in…
Unlocking the Power of Google’s Updated Ad Campaign Performance Insights Google recently rolled out new updates for its Meridian marketing mix model approach and Performance Max reporting. These enhancements are…
Customer Data AnalyticsDigital Advertising
LinkedIn Will Now Integrate More Data from Microsoft for Ad Performance Tracking
LinkedIn Will Now Integrate More Data from Microsoft for Ad Performance Tracking LinkedIn has recently announced a significant update that is set to revolutionize ad performance tracking on its platform.…
Advertising & MarketingDigital Marketing
Google Publishes Exact Gemini Usage Limits Across All Tiers via @sejournal, @MattGSouthern
Google Publishes Exact Gemini Usage Limits Across All Tiers Google has recently made a significant move by publishing the precise Gemini usage limits across all tiers. This development comes as…
Advertising TechnologyDigital Marketing
Innovid unveils AI updates to automate & enhance ad campaigns
Innovid Unveils AI Updates to Automate & Enhance Ad Campaigns In the ever-competitive landscape of digital marketing, staying ahead of the curve is key to success. With technology evolving at…
AI Software IndustryDigital Advertising IndustryE-commerce Industry
Musk's Quest For Microsoft's AI Software Biz Likely To Include Advertising
Musk’s Macrohard: A New Player in the AI Software Industry Elon Musk, the tech mogul known for his ambitious ventures in space travel and electric vehicles, has once again set…
Advertising IndustryMedia Measurement
MRC Issues Phase 2 OOH Standards, Includes 'Comparability' With Other Media
MRC Releases Phase 2 OOH Standards, Ensuring ‘Comparability’ Across Media Platforms The Media Rating Council (MRC) has recently unveiled the draft of “Phase 2” of its out-of-home (OOH) media audience…
AI TechnologyAutomation in retail industryMarketing Automation
SALESmanago launches AI tools for faster multichannel campaigns
SALESmanago Revolutionizes Multichannel Marketing with AI-Powered Campaign Tools SALESmanago, a leading marketing automation platform, has recently unveiled its latest innovation in the form of AI-powered tools designed to streamline and…
Advertising & MarketingAI ToolsDigital Marketing
Google unveils new AI tools for brands, marketers in SEA
Google’s New AI Tools: Revolutionizing Ad Targeting and Creative Output for Brands and Marketers in SEA Google has once again solidified its position as a powerhouse in the digital marketing…
B2B E-commerce SolutionsMarketing Analytics
Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads
Shirofune’s Integration with Amazon Marketing Cloud Unlocks Predicted LTV & New Customer Metrics for Amazon Ads Shirofune, a leading marketing analytics platform, has recently announced its new integration with Amazon…
Newer Posts