Google Publishes Exact Gemini Usage Limits Across All Tiers Google has recently made a significant move by publishing the precise Gemini usage limits across all tiers. This development comes as…
Ad Campaign Optimization
Innovid unveils AI updates to automate & enhance ad campaigns
Innovid Unveils AI Updates to Automate & Enhance Ad Campaigns In the ever-competitive landscape of digital marketing, staying ahead of the curve is key to success. With technology evolving at…
Musk's Quest For Microsoft's AI Software Biz Likely To Include Advertising
Musk’s Macrohard: A New Player in the AI Software Industry Elon Musk, the tech mogul known for his ambitious ventures in space travel and electric vehicles, has once again set…
MRC Issues Phase 2 OOH Standards, Includes 'Comparability' With Other Media
MRC Releases Phase 2 OOH Standards, Ensuring ‘Comparability’ Across Media Platforms The Media Rating Council (MRC) has recently unveiled the draft of “Phase 2” of its out-of-home (OOH) media audience…
SALESmanago launches AI tools for faster multichannel campaigns
SALESmanago Revolutionizes Multichannel Marketing with AI-Powered Campaign Tools SALESmanago, a leading marketing automation platform, has recently unveiled its latest innovation in the form of AI-powered tools designed to streamline and…
Google unveils new AI tools for brands, marketers in SEA
Google’s New AI Tools: Revolutionizing Ad Targeting and Creative Output for Brands and Marketers in SEA Google has once again solidified its position as a powerhouse in the digital marketing…
Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads
Shirofune’s Integration with Amazon Marketing Cloud Unlocks Predicted LTV & New Customer Metrics for Amazon Ads Shirofune, a leading marketing analytics platform, has recently announced its new integration with Amazon…
Sam’s Club’s MAP retail media network debuts new measurement tool for advertisers
Sam’s Club’s MAP Retail Media Network Introduces Advanced Measurement Tool for Advertisers When Sam’s Club’s Member Access Platform (MAP) unveiled new ad formats back in April, it signaled a strategic…
This-Party Ad Measurement Partners Announce New Snap Attention Measurement
Maximizing Ad Performance: This-Party Ad Measurement Partners Announce New Snap Attention Measurement In the fast-paced world of digital marketing, staying ahead of the curve is essential for brands looking to…
Marketers face budget losses as outdated AI tools lag behind trends
Marketers Face Budget Losses as Outdated AI Tools Lag Behind Trends In today’s fast-paced digital landscape, marketers are constantly striving to stay ahead of the curve. With the rise of…