Meta Highlights Improving Performance of its AI-Powered Ad Campaigns Meta, formerly known as Facebook, has been making significant strides in enhancing the performance of its AI-powered ad campaigns. Recent statistics…
Ad Targeting
App Space Is Having A Probabilistic ‘Moment’ In the ever-changing landscape of digital marketing, companies are constantly seeking innovative solutions to navigate the challenges posed by evolving privacy regulations. With…
LinkedIn Expands AI-Powered Ad Targeting Tools LinkedIn, the professional networking platform, has recently rolled out an enhanced feature called ‘Predictive Audiences,’ aiming to revolutionize ad targeting for businesses. This new…
73% Of Marketers Use Generative AI, Consumer Acceptance Up via @sejournal, @MattGSouthern
Leveraging Generative AI in Marketing: Understanding Consumer Acceptance In the ever-evolving landscape of digital marketing, the utilization of advanced technologies has become paramount for brands looking to stay ahead of…
Meijer Adds New Online Retail Media Offerings for Advertisers
Meijer Introduces Innovative Online Retail Media Options for Advertisers In a bid to enhance its digital advertising capabilities, Meijer, the renowned retailer, has unveiled new online retail media offerings for…
Pinterest Highlights its Improving Ad Options
Pinterest Highlights its Improving Ad Options Pinterest has launched a new pitch to advertisers. The social media platform, known for its visual inspiration and idea-sharing features, has been making strides…
LinkedIn Highlights its Advancing Ad Targeting Tools in New Campaign
Unlocking the Power of LinkedIn’s Advanced Ad Targeting Tools LinkedIn has recently launched a campaign that sheds light on a common pitfall in the world of digital marketing: improper ad…