NRF BIG SHOW: 5 Key Takeaways for Grocers
NRF BIG SHOW: 5 Key Takeaways for Grocers The NRF Big Show is a premier event that sets the stage for the future of retail, and this year was no exception. With a specific focus on the grocery sector, there…
The customer journey: A roadmap or a maze?
The Customer Journey: Navigating Between a Roadmap and a Maze Imagine planning a road trip. The map looks perfect – a clear route with scenic stops along the way. But as you set out, the roads are riddled with potholes,…
T-Mobile acquiring Vistar Media
T-Mobile’s Strategic Move: Acquiring Vistar Media In a bold strategic move, T-Mobile recently announced its acquisition of Vistar Media, a digital-out-of-home advertising technology company. This acquisition marks T-Mobile’s foray into the realm of digital advertising and signifies the telecom giant’s…
Metrics Hunting: Behavioral Emails Now Outpull All Others
Metrics Hunting: Behavioral Emails Now Outpull All Others In the realm of email marketing, the quest for the most effective strategy is ongoing. Marketers are constantly seeking ways to engage their audience, drive conversions, and ultimately boost their bottom line….
Email Overkill: Consumers Opt Out When They Get Too Much
Email Overkill: Consumers Opt Out When They Get Too Much In the realm of digital marketing, email campaigns have long been hailed as a powerful tool for engaging with customers and driving sales. However, a recent report by Optimove has…
Microsoft Advances Pay-As-You-Go Model, Google Adds AI Free Services To Paid
Microsoft Advances Pay-As-You-Go Model, Google Adds AI Free Services To Paid In a groundbreaking move, Microsoft has recently unveiled a pay-as-you-go AI model that enables businesses to leverage on-demand agents for everyday tasks. At the same time, tech giant Google…
Consumers have big love for brand text interaction
Enhancing Customer Engagement: The Power of Brand Text Interaction In the fast-paced world of digital marketing, brands are constantly seeking innovative ways to connect with their customers. One strategy that has been gaining traction in recent years is brand text…
Google, Microsoft Woo Retailers With AI Agents
Google, Microsoft Woo Retailers With AI Agents In the fast-paced world of retail, staying ahead of the curve is essential. With the rise of e-commerce and the ever-increasing demand for personalized shopping experiences, tech giants like Google and Microsoft are…
Romancing After The Sale: AI Tools For Post-Purchase Messaging
Romancing After The Sale: AI Tools For Post-Purchase Messaging In the fast-paced world of e-commerce, the journey doesn’t end when a customer clicks the “buy now” button. In fact, that’s just the beginning of a potentially long and fruitful relationship…
The Text Tide: Consumers Say They Want More SMS Messages
The Text Tide: Consumers Say They Want More SMS Messages In today’s digital age, where consumers are constantly bombarded with emails, notifications, and ads, standing out and grabbing their attention has become increasingly challenging for brands. However, recent reports suggest…
