It’s The Little Things That Count: Marketers Trapped In Minutiae In the world of digital marketing, every detail matters. From the color of a call-to-action button to the timing of…
Meta Phases Out Automated Ads in Favor of Advantage+ Meta, formerly known as Facebook, has recently announced a significant shift in its advertising approach by phasing out Automated Ads in…
How Meta Will Use Your Interactions With Its AI Tools to Improve Ad Targeting Meta, formerly known as Facebook, is taking a new approach to improve ad targeting on its…
Google Enhances Meridian Marketing Mix Model with Inclusion of Non-Media Variables Google has recently made significant updates to its Meridian Marketing Mix Model (MMM) by enabling marketers to incorporate non-media…
Criteo Integrates with Google for Onsite Retail Media Criteo, a leading technology company specializing in digital performance marketing, has recently announced its integration with Google for onsite retail media. This…
Taboola’s Realise: Enhancing Ad Campaigns with Generative AI Upgrades Taboola, a leading content discovery platform, has recently unveiled its latest innovation – the Realise platform with advanced Generative AI upgrades.…
LinkedIn Will Now Integrate More Data from Microsoft for Ad Performance Tracking LinkedIn has recently announced a significant update that is set to revolutionize ad performance tracking on its platform.…
LinkedIn Launches Company Intelligence API LinkedIn has recently unveiled its latest tool aimed at revolutionizing digital marketing strategies – the Company Intelligence API. This new offering provides marketers with invaluable…
Atlassian to Acquire DX, Boosting AI Analytics for Developers Atlassian, a leading provider of team collaboration and productivity software, is set to make waves in the tech industry with its…
Bespoke AI: New Tool Designed to Drive 1:1 Personalization In the ever-evolving landscape of digital marketing and e-commerce, the ability to personalize the customer experience has become paramount. Consumers are…