TikTok Shop Struggles to Gain Traction Among German Consumers TikTok Shop, the e-commerce feature integrated into the popular social media platform, has been making waves globally. However, in Germany, its…
Otto Thrives Thanks to 24% Increase in Marketplace Sales Otto, the prominent player in the German e-commerce market, has been making waves with its impressive growth trajectory, outpacing the industry’s…
Customer ServiceE-commerce IndustryOnline Retail
Otto lays off hundreds of customer service employees
The Impact of Otto’s Decision to Lay Off Hundreds of Customer Service Employees Otto, one of Germany’s leading online platforms, recently made a significant announcement that has sent shockwaves through…
B2B EcommerceDigital MarketingRetail Marketing
Full-funnel strategies boost ecommerce conversion rates 38%
Full-Funnel Strategies: The Secret Weapon Behind a 38% Boost in Ecommerce Conversion Rates In the fast-paced world of ecommerce, where competition is fierce and consumer expectations are constantly on the…