Beyond Discounts, Community and AI Drive Gen Z Loyalty Gen Z, the generation known for its tech-savvy nature and penchant for authenticity, is reshaping the landscape of brand loyalty. While…
consumer behavior
What Message is Your Packaging Sending in the First 3 Seconds?
The Power of Packaging: What Message is Your Packaging Sending in the First 3 Seconds? Packaging is often the first point of contact between a customer and a product. In…
Online shoppers press pause button ahead of GST changes; festivities to boost sales: Analysts
Anticipation of Upcoming GST Reforms: How E-Shoppers are Adapting Strategies The anticipation of the upcoming Goods and Services Tax (GST) reforms has sent ripples through the e-commerce landscape, with online…
THE FRIDAY 5: The Most Popular News of Summer ’25
THE FRIDAY 5: The Most Popular News of Summer ’25 Summer ’25 has been nothing short of eventful in the world of retail and e-commerce. As we bid farewell to…
Walmart store sales appear immune to economic challenges
Maximizing Sales: How Walmart Stores Thrive Despite Economic Challenges In the realm of retail, where economic uncertainties often dictate consumer behavior, Walmart has managed to carve out a unique position…
Festive ecomm shopping to deliver ₹1l crore milestone and then some
Festive E-Commerce Shopping Set to Achieve ₹1 Lakh Crore Milestone and Beyond The Indian e-commerce landscape is gearing up for a monumental festive season as online retailers anticipate record-breaking sales.…
Reddit Publishes 2026 Key Moments Listing [Infographic]
2026 Key Moments in Digital Marketing: Insights from Reddit’s Latest Infographic As we approach the end of the year, it’s crucial for digital marketers to look ahead and prepare for…
Not just groceries: Blinkit, Zepto & others turn festive bazaars on your phone
Not just groceries: Blinkit, Zepto & others turn festive bazaars on your phone In the realm of e-commerce, the landscape is rapidly shifting, spurred on by the changing needs and…
Tariff Tight: Consumers Stocking Up On Labor Day Weekend Before Price Hikes
Tariff Tight: Consumers Stocking Up On Labor Day Weekend Before Price Hikes Labor Day, once synonymous with backyard barbecues and the last chance to wear white, has taken on a…
Market Basket Reopens Massachusetts Store Amid Business Turmoil Market Basket, the popular grocery chain, made a triumphant return to the heart of Massachusetts as it reopened its store in North…