The Text Tide: Consumers Say They Want More SMS Messages
The Text Tide: Consumers Say They Want More SMS Messages In today’s digital age, where consumers are constantly bombarded with emails, notifications, and ads, standing out and grabbing their attention has become increasingly challenging for brands. However, recent reports suggest…
EU reevaluates big tech probes amid shifting political landscape
EU Reevaluates Big Tech Probes Amid Shifting Political Landscape In the ever-changing landscape of digital markets, the European Union is taking a closer look at its probes into big tech companies. The Digital Markets Act probes are currently under review…
Over 80% of the Dutch shop online
The Surge of Online Shopping: Over 80% of the Dutch Embrace E-Commerce More than eight in ten Dutch people bought online in the first half of this year, a record. Especially for personal care products, medicines, and vitamin pills, more…
Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It
Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It In the realm of digital marketing, the utilization of Artificial Intelligence (AI) has revolutionized the way companies create and deliver advertisements. AI-generated ads are becoming increasingly prevalent as businesses…
Hung Up On Mobile Phones: Consumers Are Addicted, View Them 205 Times A Day
The Mobile Phone Addiction: How Consumers Check Their Devices 205 Times a Day In today’s digital age, it’s no secret that mobile phones have become an integral part of our daily lives. From staying connected with friends and family to…
Holiday Haul: Retail Spending Grew This Year, And Online Even More
Holiday Haul: Retail Spending Grew This Year, And Online Even More The holiday season has always been a crucial time for retailers, with consumers opening up their wallets to purchase gifts for their loved ones. This year was no exception,…
'You Don't Own Me': Contrave Tells Off Food In Its First TV Spot
“You Don’t Own Me”: Contrave Tells Off Food In Its First TV Spot In a groundbreaking move, Contrave, the weight loss pill, has taken a bold step in its marketing strategy by featuring new lyrics to Lesley Gore’s classic feminist…
What's The Deal With Virtual Influencers?
The Rise of Virtual Influencers: A Look into Their Impact on Consumer Behavior Virtual influencers have taken the digital world by storm, blurring the lines between reality and the virtual realm. These computer-generated personas, with their flawless appearance and curated…
Simbe’s New Fixed Sensor Boosts Visibility in High-Frequency Areas
Simbe’s New Fixed Sensor Boosts Visibility in High-Frequency Areas In the realm of retail, inventory management stands as a critical aspect that can make or break a business. The ability to accurately track stock levels, monitor product movement, and identify…
Progressive Grocer’s SVP, Group Director Eric Savitch Named 2025 Top Retail Expert
Eric Savitch from Progressive Grocer Named Top Retail Expert of 2025 In the realm of retail, staying ahead of the curve is paramount. The ability to predict trends, understand consumer behavior, and leverage emerging technologies can truly set a professional…
