Ahold Delhaize USA’s Retail Media Arm Expands Off-Site Advertising Ahold Delhaize USA, a prominent player in the grocery retail industry, is making waves with its latest strategic move to expand…
Sam’s Club Previews New Retail Media Network Ad Formats, Focusing on Experiences Sam’s Club is gearing up to revolutionize the realm of retail media advertising through its innovative Sam’s Club…
The Rise of Marketplaces: How E-Commerce Platforms are Capturing Consumer Attention In recent years, marketplaces have been experiencing a significant surge in popularity among consumers. These e-commerce platforms, which host…
How AI Search is Revolutionizing Consumer Engagement in E-Commerce In the fast-paced world of e-commerce, staying ahead of the curve is crucial for businesses looking to attract and retain customers.…
TikTok Bidding War Heats Up with Amazon Joining the Fray The battle for TikTok’s coveted assets has taken an intriguing turn with the recent entry of retail giant Amazon into…
Hellmann’s Trades Ketchup Packets For Mayo In the realm of condiments, there is an unspoken rivalry that has divided food enthusiasts for decades: ketchup versus mayonnaise. While ketchup has long…
The Evolution of Digital Advertising: A Glimpse into the Future The landscape of digital advertising is on the brink of a monumental shift, one that is poised to redefine the…
Planters Puts Mr. Peanut On The Red Carpet In the world of marketing and advertising, brand mascots play a crucial role in capturing the attention and hearts of consumers. These…
Marketing CPG Brands at the Algorithmic Crossroads Consumer Packaged Goods (CPG) brands are facing a new frontier in the digital marketing landscape – the algorithmic crossroads. With algorithms playing an…
Garnier Invites Ilana Glazer To ‘De-Glaze With Me’ Garnier, the renowned beauty brand, has upped its marketing game by tapping into the power of humor and celebrity influence. In a…