NFRA Reveals 2024 Golden Penguin Award Winners
The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the highly regarded 2024 Golden Penguin Awards. These awards celebrate exceptional marketing and merchandising efforts within the frozen and refrigerated food sectors. A panel of industry marketing…
Global Shopping App Installs Soar 61% YoY in H1 2024
A recent report by Adjust reveals that global shopping app installs have increased by an astounding 61% year-over-year (YoY) in the first half of 2024. This growth significantly outpaces the average gains seen in other app verticals, which experienced a…
The Future of Brand Discovery: Zop’s Vision for D2C Indian Brands
In an increasingly crowded marketplace, the need for unique discovery platforms is more critical than ever, especially for Direct-to-Consumer (D2C) brands. Saahil Goel, managing director and chief executive of Zop, has articulated a compelling vision to establish a marketplace that…