TikTok Bidding War Heats Up with Amazon Joining the Fray The battle for TikTok’s coveted assets has taken an intriguing turn with the recent entry of retail giant Amazon into…
Hellmann’s Trades Ketchup Packets For Mayo In the realm of condiments, there is an unspoken rivalry that has divided food enthusiasts for decades: ketchup versus mayonnaise. While ketchup has long…
The Evolution of Digital Advertising: A Glimpse into the Future The landscape of digital advertising is on the brink of a monumental shift, one that is poised to redefine the…
Planters Puts Mr. Peanut On The Red Carpet In the world of marketing and advertising, brand mascots play a crucial role in capturing the attention and hearts of consumers. These…
Marketing CPG Brands at the Algorithmic Crossroads Consumer Packaged Goods (CPG) brands are facing a new frontier in the digital marketing landscape – the algorithmic crossroads. With algorithms playing an…
Garnier Invites Ilana Glazer To ‘De-Glaze With Me’ Garnier, the renowned beauty brand, has upped its marketing game by tapping into the power of humor and celebrity influence. In a…
Nike Taps Kim Kardashian To Launch NikeSkims Nike, a powerhouse in the world of athletic wear, has made a strategic move by enlisting the help of Kim Kardashian to launch…
Revolutionizing Advertising: SpartanNash’s Innovative Use of AI in Big Game Ads In the ever-competitive world of advertising, companies are constantly searching for new and creative ways to grab consumers’ attention.…
Chicory Launches Shoppable, Contextually Relevant Video Ads Chicory, a leading digital shopper marketing platform, has recently unveiled a groundbreaking feature that is set to revolutionize the way consumers interact with…
AI’s Future in Content Creation: Insights from Dentsu Creative Global Brand President In a world where digital content reigns supreme, the role of artificial intelligence (AI) in shaping the future…