consumer engagement

Enhancing Eyeglass Retail: Virtual Try-Ons Revolutionize Conversion Rates Virtual try-on technology is rapidly transforming how online eyeglasses are sold. Retailers are realizing real boosts in conversion rates, reduced returns, and…

Lowe’s, NFL Players Team Up for a Winning Marketing Campaign Lowe’s, the renowned home improvement retailer, has scored big by partnering with NFL players for a collaborative marketing campaign. This…

“Sweethearts Candy Gives New Meaning To ‘Ghosted’” In the realm of modern dating, the term “ghosted” has become all too familiar. It refers to the act of someone abruptly cutting…

Secondary Use of Car Sharing: DOOH on the Car Windscreen O2 Telefónica has recently made waves in the digital marketing realm by testing a groundbreaking concept: car-sharing Digital Out of…

The Importance of Educational Content in E-Commerce: A Case Study of NRS’s C-Store Series In the fast-paced world of e-commerce, providing valuable educational content has become a key strategy for…

Landbase Revolutionizes Marketing Strategies: From Months to Minutes With AI In the fast-paced world of digital marketing, time is of the essence. The ability to swiftly execute campaigns, target the…

Is ‘Summerween’ a Thing? Mars Gets an Early Jump on Spooky Season In recent years, the line between seasonal marketing campaigns has blurred as retailers and brands capitalize on the…

Albertsons Media Collective Debuts In-Store Digital Display Network Albertsons, one of the largest grocery retailers in the United States, has recently made a significant move in the realm of digital…

Dos Equis: Tapping into the Power of Music, Performance, and Hispanic Culture In the realm of marketing, understanding the cultural nuances and preferences of different demographic groups is crucial for…

Coors Light, Instacart Partner On Chill on Shuffle Music Contest Coors Light and Instacart have teamed up to bring music lovers the ultimate experience with the Chill on Shuffle Music…