Whatnot Raises $225 Million to Fuel Global Expansion Live commerce platform Whatnot has recently secured a significant boost for its global aspirations. In a new funding round, the company raised…
Google’s 25 Years Of Answering Questions In Ads Google Ads has been revolutionizing the way businesses connect with consumers for 25 years now. Despite facing challenges related to monopoly lawsuits,…
Sprucing Up The Inbox: How To Avoid Annoying Email Recipients Email marketing has long been a cornerstone of digital marketing strategies, allowing businesses to connect directly with their audience in…
Albertsons Retail Media Collective Boosts Shopper Engagement with Video Ads The retail landscape is constantly evolving, with digital marketing playing a crucial role in engaging shoppers and driving sales. Albertsons…
Unlocking the Power of First Impression Ads: Insights from Snapchat’s Data Analysis In the ever-evolving landscape of digital marketing, the battle for capturing consumers’ attention has never been more intense.…
Enhancing Eyeglass Retail: Virtual Try-Ons Revolutionize Conversion Rates Virtual try-on technology is rapidly transforming how online eyeglasses are sold. Retailers are realizing real boosts in conversion rates, reduced returns, and…
Lowe’s, NFL Players Team Up for a Winning Marketing Campaign Lowe’s, the renowned home improvement retailer, has scored big by partnering with NFL players for a collaborative marketing campaign. This…
“Sweethearts Candy Gives New Meaning To ‘Ghosted’” In the realm of modern dating, the term “ghosted” has become all too familiar. It refers to the act of someone abruptly cutting…
Secondary Use of Car Sharing: DOOH on the Car Windscreen O2 Telefónica has recently made waves in the digital marketing realm by testing a groundbreaking concept: car-sharing Digital Out of…
The Importance of Educational Content in E-Commerce: A Case Study of NRS’s C-Store Series In the fast-paced world of e-commerce, providing valuable educational content has become a key strategy for…