Secondary Use of Car Sharing: DOOH on the Car Windscreen O2 Telefónica has recently made waves in the digital marketing realm by testing a groundbreaking concept: car-sharing Digital Out of…
The Importance of Educational Content in E-Commerce: A Case Study of NRS’s C-Store Series In the fast-paced world of e-commerce, providing valuable educational content has become a key strategy for…
Landbase Revolutionizes Marketing Strategies: From Months to Minutes With AI In the fast-paced world of digital marketing, time is of the essence. The ability to swiftly execute campaigns, target the…
Is ‘Summerween’ a Thing? Mars Gets an Early Jump on Spooky Season In recent years, the line between seasonal marketing campaigns has blurred as retailers and brands capitalize on the…
Albertsons Media Collective Debuts In-Store Digital Display Network Albertsons, one of the largest grocery retailers in the United States, has recently made a significant move in the realm of digital…
Dos Equis: Tapping into the Power of Music, Performance, and Hispanic Culture In the realm of marketing, understanding the cultural nuances and preferences of different demographic groups is crucial for…
Coors Light, Instacart Partner On Chill on Shuffle Music Contest Coors Light and Instacart have teamed up to bring music lovers the ultimate experience with the Chill on Shuffle Music…
Ahold Delhaize USA’s Retail Media Arm Expands Off-Site Advertising Ahold Delhaize USA, a prominent player in the grocery retail industry, is making waves with its latest strategic move to expand…
Sam’s Club Previews New Retail Media Network Ad Formats, Focusing on Experiences Sam’s Club is gearing up to revolutionize the realm of retail media advertising through its innovative Sam’s Club…
The Rise of Marketplaces: How E-Commerce Platforms are Capturing Consumer Attention In recent years, marketplaces have been experiencing a significant surge in popularity among consumers. These e-commerce platforms, which host…