When Amazon Surpasses Google In Consumer Data
When Amazon Surpasses Google In Consumer Data In the realm of digital marketing and e-commerce, data is akin to gold. The more insights a company has into consumer behavior, preferences, and trends, the better equipped it is to tailor its…
Marks & Spencer expands First Insight partnership to drive digital transformation
Marks & Spencer Expands First Insight Partnership to Drive Digital Transformation British retail giant Marks & Spencer is taking a significant step towards enhancing its digital capabilities by expanding its partnership with First Insight, a leading technology company specializing in…
A Peek Inside Consumers’ Kitchens
As consumers continue to engage in home cooking, insights from the latest Kitchen Audit by Circana reveal significant shifts in cooking behaviors and appliance usage. This report provides valuable information for brands looking to align their products with these evolving…
Consumers Hone In on Ingredients in Quest for Transparency
In recent years, consumer interest in product transparency has surged, particularly regarding food and beverage products. This was prominently discussed at the Center for Food Integrity (CFI) Transparency Summit held in Chicago from October 22-24, 2024. Attendees from diverse backgrounds…
Most Shoppers Prefer a Store With Robots: Study
The integration of technology into the retail space is transforming the shopping experience. A recent survey conducted by Simbe has shed light on the changing perceptions of in-store robots among shoppers. As automation increasingly becomes part of the grocery landscape,…
