consumer insights

The Impact of AI Mode on Advertising: How Changes in Search Behavior Will Reshape Digital Marketing Strategies In 2024, individual U.S. desktop users were found to perform an average of…

AI Tells Advertisers What Consumers Need And How To Achieve It In the ever-evolving landscape of digital marketing, brands are constantly seeking new ways to connect with consumers on a…

Google Finalizing Locations for First Indian Retail Stores Google, the tech giant known for its digital dominance, is expanding its physical presence with the finalization of locations for its first…

When Amazon Surpasses Google In Consumer Data In the realm of digital marketing and e-commerce, data is akin to gold. The more insights a company has into consumer behavior, preferences,…

Marks & Spencer Expands First Insight Partnership to Drive Digital Transformation British retail giant Marks & Spencer is taking a significant step towards enhancing its digital capabilities by expanding its…

As consumers continue to engage in home cooking, insights from the latest Kitchen Audit by Circana reveal significant shifts in cooking behaviors and appliance usage. This report provides valuable information…

In recent years, consumer interest in product transparency has surged, particularly regarding food and beverage products. This was prominently discussed at the Center for Food Integrity (CFI) Transparency Summit held…

The integration of technology into the retail space is transforming the shopping experience. A recent survey conducted by Simbe has shed light on the changing perceptions of in-store robots among…