Oracle Firms as TikTok’s Likely Partner in US In the whirlwind of negotiations surrounding the future of TikTok in the United States, one company has emerged as a frontrunner for…
Emails That Bite: Almost Half Of All Consumers Have Clicked Through To A Scam Email scams have been a persistent threat in the digital world for years, preying on unsuspecting…
Prioritizing Quality Over Cost: How Gen Z & Millennials are Transforming Luxury Shopping Habits In the midst of the current cost-of-living crisis, a shift in consumer behavior among Gen Z…
Gen Z & Millennials Prioritize Quality Amid Cost Crisis In the midst of a challenging cost-of-living crisis, a shift is occurring in the luxury shopping habits of Generation Z and…
Ecommerce Trends: Which Omnichannel and Fulfillment Options Young Shoppers Choose When Gen Z and Millennial shoppers spend on Valentine’s Day gifts in 2025, ecommerce trends show these young shoppers won’t…
RealSelf, the well-known plastic surgery platform, is undergoing its own transformation, shifting its focus towards social media, particularly Instagram. This strategic move comes as the “medical aesthetics” market sees a…
The Decline in Alcohol Consumption: Exploring the Rise of Dry January In recent years, a noticeable shift has been observed in the realm of alcohol consumption. Traditional norms surrounding social…
Advertisers Scramble as TikTok Faces Possible US Ban TikTok, the wildly popular social media platform known for its short-form videos, is facing the looming threat of a ban in the…
TikTok Users React to Looming US Shutdown: Content Creators Face Uncertain Future As the possibility of a US shutdown of the popular social media app TikTok looms on the horizon,…
It’s no secret that emotions drive more than 90% of our decisions. However, many consumer packaged goods (CPG) brands often focus on functional benefits, overlooking the emotional connections that develop…