Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships
Unlocking the Power of Brand/Creator Partnerships: Insights from Snapchat’s Latest Data In the fast-paced world of digital marketing, staying ahead of trends and leveraging the latest tools is essential for brand success. Snapchat, a platform known for its innovative approach…
Generative AI and the future of e-commerce: Insights from Anna Graf on the EGN Podcast
Generative AI Revolutionizing E-Commerce: Learnings from Anna Graf’s EGN Podcast Appearance In a recent episode of the EGN Podcast, Efe von Thenen explores the profound implications of generative AI in revolutionizing the e-commerce landscape alongside Anna Graf, the Innovation Lead…
Fans, Brands, Artists: TikTok Doubles Down On Trending Music
Fans, Brands, Artists: TikTok Doubles Down On Trending Music In the fast-paced world of social media, TikTok has emerged as a powerhouse for trending music, capturing the attention of millions of users with its short video format. While the platform…
Clevertouch launches research division with Innovate UK support
Clevertouch Insight: Revolutionizing Martech Performance with Innovate UK Backing In a world where marketing technology is constantly evolving, Clevertouch Consulting has taken a bold step to revolutionize how marketing leaders approach martech performance. With the launch of Clevertouch Insight, a…
Exclusive: AirAsia’s CEO applauds Adobe for sparking creativity and brand strategy
In the fast-paced world of digital marketing and e-commerce, creativity plays a crucial role in establishing a brand’s identity and engaging its audience. This sentiment resonates deeply with Rudy Khaw, the CEO of AirAsia, who has emphasized the transformative impact…
Betty Crocker Launches “Wicked” Movie Color-Changing Baking Mixes
As the highly anticipated release of the Broadway musical adaptation “Wicked” hits theaters this November, Betty Crocker, a General Mills brand, takes the opportunity to captivate both baking enthusiasts and fans of the show. The introduction of their innovative color-changing…
