Data-Driven Advertising

FTC Imposes Ideological Restrictions on Omnicom/IPG Merger The Federal Trade Commission (FTC) recently gave its final approval for the merger between Omnicom and Interpublic Group (IPG), two major players in…

Uber Advertising Deploys Instacart’s Carrot Ads for Digital Advertising Uber Advertising has recently announced its collaboration with Instacart to deploy Carrot Ads for digital advertising, aiming to cater to the…