Unlocking Brand Potential: How YouTube’s AI-Powered Data Reveals Content Impact YouTube, the video-sharing platform giant, has been a game-changer for brands and creators looking to reach a wider audience. With…
data-driven decisions
Making AI work for marketers: How YouScanโs insights copilot brings clarity to social data
Making AI Work for Marketers: How YouScanโs Insights Copilot Brings Clarity to Social Data As AI continues to revolutionize the marketing landscape, the critical question on every marketer’s mind is…
Google expands Gemini-powered AI Search across the globe
Google Expands Gemini-Powered AI Search Across the Globe Google, the tech giant known for its innovative search capabilities, has made a significant stride in the realm of artificial intelligence. The…
Where to Spend, What to Skip: Marketing Moves That Generate Higher ROI via @sejournal, @CallRail
Where to Spend, What to Skip: Making Strategic Marketing Investments for Maximum ROI As a marketer, determining where to allocate your budget for optimal return on investment (ROI) can be…
Google Updates Ad Campaign Performance Insights
Unlocking the Power of Google’s Updated Ad Campaign Performance Insights Google recently rolled out new updates for its Meridian marketing mix model approach and Performance Max reporting. These enhancements are…
Envive AI raises $15 million to expand AI platform for online retail
Envive AI Secures $15 Million Investment to Enhance AI Platform for E-Commerce Envive AI, a prominent player in the realm of artificial intelligence for digital commerce, has recently concluded a…
LinkedIn Will Now Integrate More Data from Microsoft for Ad Performance Tracking
LinkedIn Will Now Integrate More Data from Microsoft for Ad Performance Tracking LinkedIn has recently announced a significant update that is set to revolutionize ad performance tracking on its platform.…
X Adds Option to Pay for Extra Post Reach In-Stream
Unlocking Your Post Potential: X Adds Option to Pay for Extra Post Reach In-Stream In today’s competitive digital landscape, businesses are constantly seeking new ways to amplify their online presence…
Sales enablement failing as poor data undermines pipeline impact
Sales Enablement Failing as Poor Data Undermines Pipeline Impact In the realm of sales enablement, where strategies are meticulously crafted to drive revenue growth and enhance overall sales performance, the…
UN to train governments in blockchain and AI
Training Governments in Blockchain and AI: Enhancing Transparency and Inclusion The United Nations (UN) has taken a significant step towards the future by initiating a program to train governments in…