TikTok’s Brand Consideration Ads: A Game-Changer for Targeted Advertising TikTok, the popular social media platform known for its short-form video content, has recently introduced a new advertising feature that is…
digital marketing strategies
Census data reveals retail sales growth continuing despite tariff proposals
Census Data Reveals Retail Sales Growth Despite Tariff Proposals The recent release of census data has shed light on the retail sector’s resilience in the face of looming tariff proposals.…
APAC retailers are missing out on the benefits of personalisation technology
APAC Retailers: Are You Missing Out on the Benefits of Personalization Technology? Personalization technology has been a game-changer for retailers worldwide, allowing them to tailor the shopping experience to individual…
Study: Google AI Mode Shows 91% URL Change Across Repeat Searches via @sejournal, @MattGSouthern
Study: Google AI Mode Reveals 91% URL Change Across Repeat Searches A recent study conducted on Google’s AI Mode has unveiled a surprising statistic – the search engine’s artificial intelligence…
Incremental Impact: Why Personalization Thrives with a Slow Rollout
Incremental Impact: Why Personalization Thrives with a Slow Rollout In the fast-paced world of digital marketing, the pressure to adopt the latest technologies and strategies can be intense. Many marketing…
Ramsey McGrory named President of Prisma to drive AI growth
Ramsey McGrory Named President of Prisma to Drive AI Growth Ramsey McGrory’s appointment as President of Prisma at Mediaocean marks a significant milestone in the realm of AI-driven growth and…
Pets, Babies Highlight Continued Growth With Associated Wholesale Grocers’ Best Choice Own Brand
Associated Wholesale Grocers’ Best Choice Own Brand: A Winning Combination of Quality and Value In the world of retail, private labels have been gaining significant traction in recent years. Consumers…
Meta Launches Xbox Edition of its Quest VR Headset
Meta Launches Xbox Edition of its Quest VR Headset Meta’s looking to make a bigger push on VR gaming. With the recent launch of the Xbox Edition of its Quest…
World gathers in Norway to shape digital future
World Gathers in Norway to Shape Digital Future Digital leaders from around the world gathered in Norway to confront the urgent question of how to ensure technology serves humanity in…
WhatsApp ads delayed in EU until 2026
WhatsApp Ads Delayed in EU Until 2026: NOYB Accuses Meta of Bypassing EU User Consent Rules The recent news of WhatsApp delaying the introduction of ads in the European Union…