The Decline of Third-Party Cookies and Its Impact on Digital Advertising The digital advertising landscape is undergoing a seismic shift with the impending decline of third-party cookies. These small pieces…
John Lewis Partnership Expands Retail Media Reach to Offsite Digital Channels John Lewis Partnership, a renowned name in the retail industry, is making bold moves in the realm of digital…
Rethinking SEO Strategies: The Rise of Generative Engine Optimization The landscape of digital marketing is constantly evolving, pushing marketers to adapt and innovate to stay ahead of the curve. In…
Ooredoo Qatar & Hoppr Trial Targeted TV Ads with User Data Ooredoo Qatar, a leading telecommunications company, has recently joined forces with Hoppr to trial the innovative HopprTV platform. This…
The Future of Marketing: How Programmatic Ad Tech Merge is Revolutionizing the Industry In a groundbreaking move, the programmatic ad platform StackAdapt has recently integrated email and a first-party data…
Google’s Poisoned Apple: How The Cookie Shambles Is Undermining Progress In Programmatic Advertising In the world of digital marketing, programmatic advertising has been a game-changer, allowing brands to target their…
Google Abandons the Last Elements of its Cookie Phase-Out Plan Google’s cookie phase-out is no more, with the last remnants of the initiative being shelved. This move comes as a…
Google Keeps Cookies, Makes A U-Turn On Third-Party Ad Tracking Google, the tech giant known for its ever-evolving approach to user privacy and data tracking, has recently made a surprising…
Data Clean Room: What It Is & Why It Matters In A Cookieless World In today’s digital landscape, where user privacy awareness is on the rise and the era of…
Why Dynamic Content Powered by 1st Party Data Will Define Retail Success in 2025 In the fast-paced world of retail, staying ahead of the curve is crucial for success. With…