Brian Monahan to Lead Albertsons Media Collective: A Strategic Move in Retail Media Albertsons Companies, a prominent player in the grocery retail industry, has made a strategic decision in appointing…
The Decline of Third-Party Cookies and Its Impact on Digital Advertising The digital advertising landscape is undergoing a seismic shift with the impending decline of third-party cookies. These small pieces…
John Lewis Partnership Expands Retail Media Reach to Offsite Digital Channels John Lewis Partnership, a renowned name in the retail industry, is making bold moves in the realm of digital…
Rethinking SEO Strategies: The Rise of Generative Engine Optimization The landscape of digital marketing is constantly evolving, pushing marketers to adapt and innovate to stay ahead of the curve. In…
Ooredoo Qatar & Hoppr Trial Targeted TV Ads with User Data Ooredoo Qatar, a leading telecommunications company, has recently joined forces with Hoppr to trial the innovative HopprTV platform. This…
The Future of Marketing: How Programmatic Ad Tech Merge is Revolutionizing the Industry In a groundbreaking move, the programmatic ad platform StackAdapt has recently integrated email and a first-party data…
Google’s Poisoned Apple: How The Cookie Shambles Is Undermining Progress In Programmatic Advertising In the world of digital marketing, programmatic advertising has been a game-changer, allowing brands to target their…
Google Abandons the Last Elements of its Cookie Phase-Out Plan Google’s cookie phase-out is no more, with the last remnants of the initiative being shelved. This move comes as a…
Google Keeps Cookies, Makes A U-Turn On Third-Party Ad Tracking Google, the tech giant known for its ever-evolving approach to user privacy and data tracking, has recently made a surprising…
Data Clean Room: What It Is & Why It Matters In A Cookieless World In today’s digital landscape, where user privacy awareness is on the rise and the era of…