Criteo Integrates with Google for Onsite Retail Media Criteo, a leading technology company specializing in digital performance marketing, has recently announced its integration with Google for onsite retail media. This…
First-Party Data: Your Property, Your Rules In the realm of digital marketing, first-party data has become a valuable asset for brands and agencies looking to enhance their strategies and drive…
Albertsons Media Collective Revolutionizes Advertiser Value with Matched Audience Targeting In the competitive world of digital marketing, relevance is key. The ability to reach the right audience with the right…
Brian Monahan to Lead Albertsons Media Collective: A Strategic Move in Retail Media Albertsons Companies, a prominent player in the grocery retail industry, has made a strategic decision in appointing…
The Decline of Third-Party Cookies and Its Impact on Digital Advertising The digital advertising landscape is undergoing a seismic shift with the impending decline of third-party cookies. These small pieces…
John Lewis Partnership Expands Retail Media Reach to Offsite Digital Channels John Lewis Partnership, a renowned name in the retail industry, is making bold moves in the realm of digital…
Rethinking SEO Strategies: The Rise of Generative Engine Optimization The landscape of digital marketing is constantly evolving, pushing marketers to adapt and innovate to stay ahead of the curve. In…
Ooredoo Qatar & Hoppr Trial Targeted TV Ads with User Data Ooredoo Qatar, a leading telecommunications company, has recently joined forces with Hoppr to trial the innovative HopprTV platform. This…
The Future of Marketing: How Programmatic Ad Tech Merge is Revolutionizing the Industry In a groundbreaking move, the programmatic ad platform StackAdapt has recently integrated email and a first-party data…
Google’s Poisoned Apple: How The Cookie Shambles Is Undermining Progress In Programmatic Advertising In the world of digital marketing, programmatic advertising has been a game-changer, allowing brands to target their…