B2B Champions: They Use Intent Data For Email And Websites In the realm of B2B marketing, champions are those who understand the power of data in driving revenue growth. According…
lead generation
Demand Gen Vs. Lead Gen: What Every CMO Needs To Know via @sejournal, @brookeosmundson
Demand Gen Vs. Lead Gen: Understanding the Key Differences for CMOs In the realm of marketing, two essential strategies play a pivotal role in driving business growth and revenue generation:…
Video & influencer strategies seen as key for B2B marketers
Video & Influencer Strategies: The Key to Success for B2B Marketers In the fast-paced world of B2B marketing, staying ahead of the curve is essential to capturing the attention of…
Maximizing Marketing Success with LinkedIn’s AI-Powered Accelerate Campaigns LinkedIn has been leading the way in revolutionizing digital marketing strategies, especially with its innovative AI-powered Accelerate campaigns. These campaigns have proven…
Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?
Can LinkedIn Build A Real B2B YouTube-Like Monetization Business? In 2024, LinkedIn introduced the Wire Program, a game-changer that has piqued the interest of advertisers looking to tap into the…
The Lead Gen Catch: B2B Brands Face Declining Metrics, Other Issues
The Lead Gen Catch: B2B Brands Face Declining Metrics, Other Issues In the realm of B2B marketing, lead generation stands as a critical pillar for success. The ability to attract,…
TikTok Will Now Enable You to Drive Leads to Other Messaging Apps
TikTok Will Now Enable You to Drive Leads to Other Messaging Apps TikTok, the popular social media platform known for its short-form video content, is stepping up its game in…
OneShot.ai unveils Execution OS to unite AI & human sales teams
Unifying AI and Human Expertise: OneShot.ai Introduces Execution OS OneShot.ai, a trailblazer in the realm of sales and marketing technologies, has recently made waves in the industry with the launch…
The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move
The Impact of Cost-Cutting on Technology Vendors: Why Scaling Back on PR and Marketing is a Risky Move In the ever-competitive landscape of technology vendors, the pressure to maintain profitability…
Lusha unveils AI-driven Playlists for streamlined prospecting
Lusha Unveils AI-Driven Playlists for Streamlined Prospecting Lusha, a leading provider of B2B prospecting solutions, has recently introduced a game-changing feature that is set to transform the way businesses discover…