marketing automation

Artificial Intelligence (AI)B2B E-commerce Solutions Customer Relationship Management (CRM)Digital Marketing Omnichannel Retailing

Chanuttita Chitmanasak, Michelin: Optimising data, AI, and omnichannel for seamless customer experience

by Lila Hernandez February 7, 2025

Optimizing Data, AI, and Omnichannel for Seamless Customer Experience In the realm of digital marketing and e-commerce, the convergence of data, AI, and omnichannel strategies has become paramount for businesses…

Digital Marketing Marketing Strategies Marketing Technology

Paula Ximena Mejia, Wix Studio: 3 actionable strategies to free up marketing bottlenecks

by Sam Kim February 3, 2025

Paula Ximena Mejia, Wix Studio: 3 Actionable Strategies to Free Up Marketing Bottlenecks Marketing teams are under constant pressure to go to market faster, yet many face recurring bottlenecks that…

Articles

### The Transformation of Marketing: Embracing Process Automation for SMEs and Start-Ups

by Valery Nilsson September 6, 2024

In the dynamic landscape of digital marketing, automation has fundamentally changed how businesses operate. Traditionally, marketing automation focused on isolated tasks such as sending emails or scheduling social media posts.…

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