Maximizing Martech: Bridging the Gap Between Adoption and Effective Utilization
In the digital age, the integration of marketing technologies (martech) has transformed how businesses operate. According to the latest Chief Marketing Officer (CMO) Survey by Duke University, which was conducted with the support of Deloitte, a significant 75% of marketers…
Optimizely Launches CMS 13, Celebrates 30 Years in Stockholm
Optimizely has recently unveiled its latest content management system, CMS 13, during the highly anticipated Opticon 2024 event held in Stockholm. This occasion marks a significant milestone, celebrating the company’s 30th anniversary in the city where it was founded. As…
