The CMO's Role When Choosing Ad, Marketing Tech
The CMO’s Crucial Role in Selecting Ad and Marketing Technology In today’s digital age, the role of the Chief Marketing Officer (CMO) has evolved significantly. With Forrester analysts estimating that 37% of all new tech project spending will be related…
Clevertouch launches research division with Innovate UK support
Clevertouch Insight: Revolutionizing Martech Performance with Innovate UK Backing In a world where marketing technology is constantly evolving, Clevertouch Consulting has taken a bold step to revolutionize how marketing leaders approach martech performance. With the launch of Clevertouch Insight, a…
Maximizing Martech: Bridging the Gap Between Adoption and Effective Utilization
In the digital age, the integration of marketing technologies (martech) has transformed how businesses operate. According to the latest Chief Marketing Officer (CMO) Survey by Duke University, which was conducted with the support of Deloitte, a significant 75% of marketers…
Optimizely Launches CMS 13, Celebrates 30 Years in Stockholm
Optimizely has recently unveiled its latest content management system, CMS 13, during the highly anticipated Opticon 2024 event held in Stockholm. This occasion marks a significant milestone, celebrating the company’s 30th anniversary in the city where it was founded. As…
