Opt-Out Spike: Why Email Unsubscribes Rose In 2024 In the fast-paced world of digital marketing, email campaigns have long been a cornerstone of communication between businesses and consumers. However, recent…
B2B Content MarketingB2B E-commerce SolutionsEmail Marketing
Worldwide B2B: Ecommerce Firms Struggle To Maintain Deliverability
Global B2B Ecommerce Firms Struggle To Maintain Email Deliverability In the ever-competitive world of e-commerce, maintaining a strong presence in customers’ inboxes can be a daunting challenge for businesses, especially…
Email MarketingMarketing Technology
Getting On The Train Of Thought: New Tool Supports Email Analytics, Firm Says
Finding the right tools to enhance email marketing efforts is crucial in today’s digital landscape. With the ever-increasing importance of data-driven decisions, marketers are constantly seeking innovative solutions to boost…
B2B EcommerceCustomer EngagementDigital Marketing
Email Overkill: Consumers Opt Out When They Get Too Much
Email Overkill: Consumers Opt Out When They Get Too Much In the realm of digital marketing, email campaigns have long been hailed as a powerful tool for engaging with customers…
Driving Metrics: Hearst UK’s Email Battle Plan Hearst UK recently launched a campaign that has proven to be a game-changer in the realm of email marketing. By fueling the creation…
Customer AnalyticsEmail MarketingRetail Technology
A Basketful Of Analytics: New Tools Can Assist Email Marketing
A Basketful Of Analytics: New Tools Can Assist Email Marketing Klaviyo, a prominent player in the email marketing industry, has recently made waves by introducing a range of new capabilities…
Digital MarketingRetail Marketing
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick Segmentation in marketing has been a fundamental concept that has evolved over time, shaping how businesses understand and target…
In today’s competitive landscape, businesses continually seek innovative methods to understand and engage their customers. A substantial shift has occurred in how market segmentation is approached, moving from traditional demographics…