Email Overkill: Consumers Opt Out When They Get Too Much
Email Overkill: Consumers Opt Out When They Get Too Much In the realm of digital marketing, email campaigns have long been hailed as a powerful tool for engaging with customers and driving sales. However, a recent report by Optimove has…
Driving Metrics: Hearst UK's Email Battle Plan
Driving Metrics: Hearst UK’s Email Battle Plan Hearst UK recently launched a campaign that has proven to be a game-changer in the realm of email marketing. By fueling the creation of 11 new newsletter products, Hearst UK has showcased the…
A Basketful Of Analytics: New Tools Can Assist Email Marketing
A Basketful Of Analytics: New Tools Can Assist Email Marketing Klaviyo, a prominent player in the email marketing industry, has recently made waves by introducing a range of new capabilities to its AI-driven analytics arsenal. These enhancements are set to…
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick Segmentation in marketing has been a fundamental concept that has evolved over time, shaping how businesses understand and target their audiences. Anthony Ulwick, a prominent figure in innovation and…
Unlocking Market Potential: The Power of Outcome-Based Segmentation
In today’s competitive landscape, businesses continually seek innovative methods to understand and engage their customers. A substantial shift has occurred in how market segmentation is approached, moving from traditional demographics to a more nuanced understanding of customer outcomes. This transformation…
