Tech Stack Jumble: Brands Are Having Trouble Identifying Customers
Tech Stack Jumble: Brands Are Having Trouble Identifying Customers In today’s digital age, marketers have a plethora of tools at their disposal to reach and engage with customers. From social media management platforms to email marketing software, the marketing technology…
Clevertouch launches research division with Innovate UK support
Clevertouch Insight: Revolutionizing Martech Performance with Innovate UK Backing In a world where marketing technology is constantly evolving, Clevertouch Consulting has taken a bold step to revolutionize how marketing leaders approach martech performance. With the launch of Clevertouch Insight, a…
Transforming Martech Performance: Clevertouch Insight Leads the Charge
Marketing technology, or martech, is at a critical juncture. As the complexities of consumer behavior and technology continue to grow, marketers face the challenge of optimizing their martech performance to drive better results. In response to these challenges, Clevertouch Consulting…
Martech Evolution: Why Businesses Are Rethinking Their Tools for 2024
In today’s competitive landscape, businesses have poured billions into marketing technology (martech) systems. Yet, a remarkable 99% of them plan to update their setups in the upcoming year. This striking statistic, drawn from an Acxiom study surveying 200 marketing leaders…
Barriers hinder MarTech's role in fostering customer trust
In today’s digital landscape, the importance of customer trust cannot be overstated. A recent report by Harvard Business Review Analytic Services, sponsored by SAS, highlighted that a staggering 91% of marketing professionals consider customer trust essential for organizational success. Additionally,…
Barriers hinder MarTech's role in fostering customer trust
A recent report from Harvard Business Review Analytic Services, sponsored by SAS, reveals critical insights into how marketing technology (MarTech) can shape customer trust. Despite the clear potential of MarTech to enhance customer experiences, several barriers currently limit its effectiveness….
