Martech Evolution: Why Businesses Are Rethinking Their Tools for 2024
In today’s competitive landscape, businesses have poured billions into marketing technology (martech) systems. Yet, a remarkable 99% of them plan to update their setups in the upcoming year. This striking statistic, drawn from an Acxiom study surveying 200 marketing leaders…
Barriers hinder MarTech's role in fostering customer trust
In today’s digital landscape, the importance of customer trust cannot be overstated. A recent report by Harvard Business Review Analytic Services, sponsored by SAS, highlighted that a staggering 91% of marketing professionals consider customer trust essential for organizational success. Additionally,…
Barriers hinder MarTech's role in fostering customer trust
A recent report from Harvard Business Review Analytic Services, sponsored by SAS, reveals critical insights into how marketing technology (MarTech) can shape customer trust. Despite the clear potential of MarTech to enhance customer experiences, several barriers currently limit its effectiveness….
