Ace Hardware Introduces RedVest Media Retail Network to Compete with Home Depot and Lowe’s Ace Hardware debuted its own retail media network, which will now compete against Home Depot’s Orange…
Omnichannel Marketing Customer Experience Retail Strategies Innovation Digital Retail
Zebra Technologies acquiring Elo Touch Solutions for $1.3B
Zebra Technologies Acquires Elo Touch Solutions for $1.3B Zebra Technologies, a global leader in enterprise-level data capture and automatic identification solutions, has recently made headlines with its acquisition of Elo…
Consumer spending helps extend growth streak in July Ecommerce Stock Index results
Consumer Spending Boosts Ecommerce Stocks in July: A Deep Dive into the Baird/Digital Commerce 360 Ecommerce Stock Index The latest data from the Baird/Digital Commerce 360 Ecommerce Stock Index for…
TikTok Publishes New Report on How to Improve Marketing Attribution and Focus
Unlocking the Power of Marketing Attribution: Insights from TikTok’s Latest Report In the fast-paced world of digital marketing, understanding the impact of each touchpoint in the customer journey is crucial…
Online fashion sales decreased 7% in Switzerland
The Impact of the 7% Decrease in Online Fashion Sales in Switzerland Last year, online fashion sales in Switzerland experienced a significant decline, dropping by 7% compared to the previous…
Sam’s Club’s MAP retail media network debuts new measurement tool for advertisers
Sam’s Club’s MAP Retail Media Network Introduces Advanced Measurement Tool for Advertisers When Sam’s Club’s Member Access Platform (MAP) unveiled new ad formats back in April, it signaled a strategic…
Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot
Redefining the Marketing Funnel: Microsoft’s Insights From the Mercedes-Benz Showroom Ads Pilot In the ever-changing landscape of digital marketing, staying ahead of the curve is crucial for brands looking to…
When DeepMind Robotics Improve Performance Advertising In Stores
Enhancing In-Store Advertising Performance with Google DeepMind Robotics AI Google DeepMind recently unveiled its latest innovation – the Gemini Robotics AI model. While primarily developed for robot control, this cutting-edge…
The end of standalone CDPs?
The Decline of Standalone CDPs in MarTech Recent mergers in the Marketing Technology (MarTech) industry have sparked discussions about the future of Customer Data Platforms (CDPs). As companies increasingly prioritize…
Search Traffic Down 10%: What's Happening And Where It's Going
The Decline of Search Traffic: Reasons Behind the 10% Drop and Strategies for the Future In today’s digital landscape, brands are constantly vying for consumer attention amidst fragmented online spaces.…