The String Of Letters, Numbers That Make Up ID5 User IDs
Unlocking the Power of ID5 User IDs in Digital Marketing In the realm of digital marketing, every click, view, and interaction matters. The more insights we have into user behavior, the better we can tailor our strategies to reach the…
Microsoft Trained Small Language Models To Process, Better Understand Search Queries
Microsoft Trained Small Language Models To Process, Better Understand Search Queries Microsoft has been making significant strides in enhancing its search engine, Bing, by incorporating new large and small language models. These advancements have not only improved the overall search…
Google's Fix For Search Monopoly: Choice, Performance Driven By Curiosity
Google’s Fix For Search Monopoly: Choice, Performance Driven By Curiosity In the realm of search engines, Google has long been synonymous with efficiency, accuracy, and reliability. Its dominance in the search market is undeniable, with a staggering 92.47% share as…
Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
Revolutionizing AI-Generated Search: Unveiling the Data Black Box In the realm of digital marketing, the reliance on Artificial Intelligence (AI) has become ubiquitous, with its applications ranging from personalized advertising to content curation. However, as agencies, publishers, and brands have…
Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
Gemini Filters Could Put A Wrinkle In Advertising, Earned Media In the fast-paced world of digital marketing, staying ahead of the curve is crucial for brands looking to reach their target audiences effectively. With platforms like Google constantly evolving to…
AI And Voice Queries Challenging Search Traffic
The Impact of AI and Voice Queries on Search Traffic Monitoring In the ever-changing landscape of digital marketing, the rise of artificial intelligence (AI) and voice search technology has presented both challenges and opportunities for advertisers. One such challenge is…
Advertisers Have A Lot Of Explaining To Do In 2025
The Role of Online Transactions in Holding Advertisers Accountable in 2025 As we fast approach the year 2025, the landscape of digital marketing is undergoing significant changes. With the rise of ecommerce, online transactions have become a cornerstone of the…
How Audio Investments Increase Branded Search Volume
Maximizing Branded Search Volume: The Impact of Audio Investments on Consumer Engagement In the realm of digital marketing, the quest to drive consumer actions and enhance brand visibility is a perpetual challenge. With the ever-expanding landscape of podcasting, streaming services,…
How Freedom Furniture Used AI To Increase Time On Site, AOV
How Freedom Furniture Leveraged AI to Boost Time on Site and Average Order Value In a world where technology is advancing at an unprecedented pace, businesses are constantly seeking innovative ways to enhance their online presence and drive revenue. One…
Tour Of The AI Horizon: What Email Marketers Can Expect To See In 2025
Tour Of The AI Horizon: What Email Marketers Can Expect To See In 2025 The landscape of email marketing is rapidly evolving, driven by technological advancements and changing consumer behaviors. As we look ahead to 2025, one thing is certain:…
